Digital Campaigns & Platform Lead - Iberia (Madrid)

Konecta Digital and SL&E Team for Coca-Cola; Madrid; Presencial; EUR 55.000 - 75.000; Jornada completa

Descripción de la vacante

Konecta Group, working with The Coca-Cola Company, is seeking a Digital Operations Manager to drive campaigns and manage Coca-Cola digital platforms across Europe. You will ensure content localization and platform integrity to support digital transactions.

In this role you will lead CRM initiatives, loyalty campaigns, and UAT testing, collaborating closely with IT, digital managers, and cross-functional teams to deliver measurable results and optimize user experiences across websites and apps.

Formación

• 3+ years of CMS experience with content implementation.
• Experience with loyalty and CRM campaign setup.
• Strong cross-functional collaboration across geographies.
• Proficient in UAT and quality assurance processes.

Responsabilidades

• Lead CMS content implementation and localization across markets.
• Manage campaigns and promos end-to-end, with data-driven optimization.
• Oversee mobile app content and user experiences.
• Coordinate with IT, digital managers, and partners to meet KPIs.

Conocimientos

CMS management

Agile methodologies

Mobile app management

CRM campaigns

Loyalty campaigns

UAT testing

Descripción del empleo

Konecta Group, working with The Coca-Cola Company, is seeking a Digital Operations Manager to drive campaigns and manage Coca-Cola digital platforms across Europe. You will ensure content localization and platform integrity to support digital transactions.

In this role you will lead CRM initiatives, loyalty campaigns, and UAT testing, collaborating closely with IT, digital managers, and cross-functional teams to deliver measurable results and optimize user experiences across websites and apps.