ATL Brand Activation Lead — Spain (EV & Events)

BYD Europe; Madrid; On-site; EUR 52,000 - 78,000; Full time

Benefits offered by this job

Commuting allowance

Cross-national training

Team-building activities

Job summary

BYD Europe seeks a seasoned Marketing professional to lead ATL media campaigns and brand activations in Spain. You will plan, negotiate and execute multi-channel campaigns, manage budgets, and drive brand awareness for BYD products in the Spanish market.

Collaborating with internal teams and external partners, you will analyse results, prepare insightful reports, and ensure compliance with local advertising rules while supporting vehicle launches and consumer engagement strategies.

Qualifications

• At least 5 years’ experience planning and delivering ATL media campaigns.
• Experience across TV, OOH and radio or audio; print and events are a plus.
• Strong knowledge of the Spanish media landscape and media owner negotiations.
• Experience with budgets, plans, campaign delivery and reporting.
• Proven ability to translate results into actionable recommendations.
• Knowledge of Spanish advertising regulation and Autocontrol is preferred.
• Fluency in Spanish (native or C2) and strong English communication.
• Proficiency in MS Office and presentation skills.

Responsibilities

• Plan, negotiate and execute integrated ATL campaigns across TV, radio/audio, OOH, print and events.
• Manage media plans and budgets; monitor performance and optimize investments.
• Coordinate brand activations and events with internal teams and partners.
• Analyze campaigns, prepare reports and dashboards; provide recommendations.
• Ensure compliance with Spanish advertising regulations and brand guidelines.

Skills

ATL media planning

Budget management

Media negotiation

Campaign reporting

Spanish advertising regulation

English communication

MS Office

Project management

Spanish language (C2)

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Kantar

EGM/AIMC

Geomex

Infoadex

Job description

BYD Europe seeks a seasoned Marketing professional to lead ATL media campaigns and brand activations in Spain. You will plan, negotiate and execute multi-channel campaigns, manage budgets, and drive brand awareness for BYD products in the Spanish market.

Collaborating with internal teams and external partners, you will analyse results, prepare insightful reports, and ensure compliance with local advertising rules while supporting vehicle launches and consumer engagement strategies.