ATL & Brand Activation Specialist

BYD Europe; Madrid; Vor Ort; EUR 52.000 - 78.000; Vollzeit

Benefits dieser Stelle

Commuting allowance

Cross-national training

Team-building activities

Zusammenfassung

BYD Europe seeks a seasoned Marketing professional to lead ATL media campaigns and brand activations in Spain. You will plan, negotiate and execute multi-channel campaigns, manage budgets, and drive brand awareness for BYD products in the Spanish market.

Collaborating with internal teams and external partners, you will analyse results, prepare insightful reports, and ensure compliance with local advertising rules while supporting vehicle launches and consumer engagement strategies.

Qualifikationen

• At least 5 years’ experience planning and delivering ATL media campaigns.
• Experience across TV, OOH and radio or audio; print and events are a plus.
• Strong knowledge of the Spanish media landscape and media owner negotiations.
• Experience with budgets, plans, campaign delivery and reporting.
• Proven ability to translate results into actionable recommendations.
• Knowledge of Spanish advertising regulation and Autocontrol is preferred.
• Fluency in Spanish (native or C2) and strong English communication.
• Proficiency in MS Office and presentation skills.

Aufgaben

• Plan, negotiate and execute integrated ATL campaigns across TV, radio/audio, OOH, print and events.
• Manage media plans and budgets; monitor performance and optimize investments.
• Coordinate brand activations and events with internal teams and partners.
• Analyze campaigns, prepare reports and dashboards; provide recommendations.
• Ensure compliance with Spanish advertising regulations and brand guidelines.

Kenntnisse

ATL media planning

Budget management

Media negotiation

Campaign reporting

Spanish advertising regulation

English communication

MS Office

Project management

Spanish language (C2)

Ausbildung

Bachelor’s degree in Marketing/Communications/Business

Tools

Kantar

EGM/AIMC

Geomex

Infoadex

Jobbeschreibung

Who We Are

BYD Group is a leading, high-tech multinational company based in Shenzhen, China. Operating in four core fields: IT, automotive, new energy, and rail transit, BYD employs over 300,000 people worldwide.

At BYD Iberia, we are redefining the future of mobility. As part of the world's leading New Energy Vehicle company, we are committed to building a sustainable, zero-emission future where technology and nature coexist in harmony.

Your Mission

Your mission is to strengthen BYD’s brand presence and accelerate its growth in the Spanish market by developing and executing impactful ATL media campaigns and brand activations. You will maximise media investment, increase brand awareness and consideration, and create engaging brand experiences that support vehicle launches, drive consumer engagement and contribute to business results.

What You'll Be Doing

You will lead the planning, negotiation and execution of integrated Above-the-Line (ATL) marketing campaigns across TV, radio and audio, out-of-home (OOH), print, sponsorships and special media formats. You will manage media plans and budgets, negotiate with media owners and suppliers, monitor campaign performance and identify opportunities to maximise media investment and effectiveness.

You will also coordinate brand activations and events, collaborating with internal teams, creative agencies, media partners and other stakeholders to ensure consistent brand communication across all customer touchpoints. In addition, you will analyse campaign results, prepare reports and dashboards, provide actionable recommendations and ensure all marketing activities comply with Spanish advertising regulations and brand guidelines.

What You Bring

• University degree in Marketing, Communications, Business or a related discipline.
• At least 5 years’ experience planning and delivering ATL media campaigns.
• Experience across TV, OOH and radio or audio; print and event experience are an advantage.
• Strong understanding of the Spanish media landscape and proven experience negotiating directly with media owners.
• Experience managing budgets, media plans, campaign delivery and performance reporting.
• Strong analytical skills and the ability to turn results into practical recommendations.
• Knowledge of Spanish advertising regulation and self-regulation (Autocontrol), ideally in the automotive sector.
• Familiarity with Spanish audience and investment measurement sources (Kantar, EGM/AIMC, Geomex, Infoadex) is a plus.
• Native or C2-level Spanish, with excellent written and verbal communication skills in English.
• Strong presentation skills and excellent working knowledge of Microsoft Office.
• Able to manage priorities, deadlines and several projects at once.
• Proactive, resilient, collaborative and results-oriented, with a hands-on approach.

Why Join Us

• Join a fast-growing company and industry that represents sustainable technology and innovation.
• Competitive remuneration package based on experience and performance, including commuting allowance.
• Team-building activities and continuous learning opportunities.
• Supportive and inclusive work culture.
• Opportunities for career growth and professional development.
• Cross-national training: Participate in training sessions across various countries, gaining valuable global insights and experience.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and creates a world of clean air. We are looking for talented individuals who connect with this mission and want to create a positive impact by joining a diverse and dynamic team