Area Marketing Director - Spain & Mallorca

Arabella; Palma; Presencial; EUR 90.000 - 130.000; Jornada completa

Descripción de la vacante

Arabella Hospitality Mallorca is seeking an Area Marketing Director to define and lead the marketing strategy across Spain’s properties. You will coordinate marketing teams, external partners and Marriott collaboration to strengthen brand positioning and drive demand across channels.

The role focuses on overseeing digital marketing, content and PR strategies, and aligning initiatives with commercial objectives while managing budgets and resources across the portfolio.

Responsabilidades

• Define and lead the annual Marketing strategy for Arabella Hospitality España and its properties.
• Develop property marketing plans with hotel teams, aligning with commercial and Revenue objectives.
• Lead Marketing budgets and ensure efficient allocation of resources across the portfolio.
• Set positioning for the different properties and concepts for each target market.
• Ensure implementation of Marriott International brand standards and adaptations.
• Collaborate with Marriott International Area and Field Marketing teams to maximise visibility.
• Work with Sales and Revenue Management to identify demand opportunities.
• Oversee the digital marketing strategy: websites, paid media, CRM/email, SEO/SEM.
• Define content and Social Media strategy for each property and audience.
• Lead communications and PR with agencies, media relations and trips.
• Develop partnerships that strengthen positioning and brand awareness.
• Oversee campaigns, content production, photography, video and materials.
• Drive positioning and activation of restaurants, bars and guest experiences.
• Analyze market trends and competitor activity to inform decisions.
• Define KPIs to measure impact and ROI of marketing initiatives.
• Coordinate agencies and suppliers to ensure quality and budget adherence.
• Lead, develop and support Marketing teams across properties.

Descripción del empleo

Arabella Hospitality Mallorca is seeking an Area Marketing Director to define and lead the marketing strategy across Spain’s properties. You will coordinate marketing teams, external partners and Marriott collaboration to strengthen brand positioning and drive demand across channels.

The role focuses on overseeing digital marketing, content and PR strategies, and aligning initiatives with commercial objectives while managing budgets and resources across the portfolio.