Demand Generation Marketing Manager

Iberostar Hotels & Resorts; Palma; Híbrido; EUR 55.000 - 75.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Permanent full-time contract

Hybrid-work model

Wellness activities

Career development opportunities

Descripción de la vacante

Iberostar Group is seeking a Demand Generation Marketing Manager to join the Commercial & Marketing EMEA team in Palma de Mallorca. You will plan, execute and optimize marketing actions to drive demand and meet commercial objectives across key source markets.

The role requires strategic and creative thinking with a strong grasp of regional market dynamics and omnichannel campaigns. Your day-to-day includes developing marketing plans, coordinating co-marketing with strategic accounts, managing

Formación

• Bachelor's Degree in Marketing, Tourism, Business, Economics or similar.
• Valuable Masters Degree in Sales & Marketing or similar.
• Minimum 3 years’ experience in marketing or strategic account management.
• Knowledge of EMEA source markets and current affairs.

Responsabilidades

• Development of marketing plans for source markets and alignment with commercial strategies.
• Planning and implementation of co-marketing campaigns with strategic accounts.
• Media planning and budget allocation for Trade and B2C actions to optimize ROI.
• Analyze internal and external market dynamics to identify opportunities.
• Ensure brand cohesion across all creative assets and messaging.
• Coordinate with Brand Design for creative briefs and timely asset delivery.
• Provide campaign reporting and insights for continuous optimization.

Conocimientos

Marketing strategy

Demand generation

Campaign management

Data-driven decision making

Stakeholder management

Creative thinking

Team collaboration

Educación

Bachelor's in Marketing/Business

Masters in Sales & Marketing

Herramientas

PowerPoint

IA tools

Descripción del empleo

At Iberostar Group we are looking for a Demand Generation Marketing Manager to join our Commercial & Marketing EMEA team based in Palma de Mallorca. But before knowing more about the position, we think it's important that you learn a little about us:

• We are a 100% family-owned company with 70 years of experience in the tourism sector. Today, we welcome millions of travelers with the promise of creating happy vacations and memorable experiences, with a value proposition based on quality and the customer and employee experience.
• We operate in more than 100 establishments spread across 35 destinations in 13 countries around the world, located in privileged beachfront locations.
• We are part of a family of more than 35,000 people of 95 nationalities, sharing the same values: Responsibility, Transparency, Humility, Passion, and Creativity.
• We work to create a place where people can thrive: we take care of the people who are part of the Iberostar family, promoting their growth, attending to their well-being, and promoting equity as the basis for our decisions.
• Our Iberostar Wave of Change movement is our roadmap for driving our purpose of leading a model of responsible tourism.

If this sounds interesting to you... maybe this is your place! :)

Main mission: As Demand Generation Marketing Manager your role will entail planning, executing and optimizing comprehensive marketing actions. Your efforts will directly contribute to driving demand and achieving commercial objectives across strategic source markets. This position requires a strategic and creative approach, combined with a strong understanding of regional commercial market dynamics and marketing actions.

What will your day-to-day work be like?

Reporting to the Director Demand Generation Marketing EMEA, your main responsibilities will include:

• Development of marketing plans for source market/s of responsibility ensuring alignment with overarching commercial strategies and company objectives.
• Planning and implementation of impactful co-marketing campaigns and initiatives with strategic accounts and consortia within key EMEA markets, focusing on achieving strong commercial synergy.
• Media planning and budget allocation for Trade and B2C specific marketing actions, as well as sales promotions, with a focus on optimizing for maximum ROI.
• Analysis of internal and external market dynamics to help identify sales needs, market gaps and emerging opportunities.
• Ensure brand cohesion across all creative assets and messaging, upholding brand guidelines and standards.
• Creation of comprehensive creative briefings and facilitate coordination with the Brand Design team for all marketing deliverables.
• Ensure the timely delivery of all assets while upholding quality assurance standards.
• Campaign reporting and insights to contribute to continuous optimization and performance improvements.
• Serve as a key point of contact and support strong relationships with relevant internal and external stakeholders, including Commercial, Brand, E-commerce and key

Who is the ideal person for this job?

The ideal candidate for this position brings strong creatives skills and out of box thinking, including attention to detail and multitasking abilities, communication and Interpersonal skills, Data driven mindset as a starting point for initiatives and decision making capabilities as well as an excellent teamplayer.

• Education:

Bachelor's Degree in Marketing, Tourism, Business, Economics or similar.

Valuable Masters Degree in Sales & Marketing or similar.

• Experience / Background:

Minimum 3 years’ experience in marketing or strategic account management, ideally within the tourism/hospitality sector.

Knowledge of EMEA source markets, in touch with current affairs and market sentiment in the focus markets.

• Languages:

Spanish native or bilingual speaker

+ English, German or French at bilingual proficiency level.

• Tools: Proficiency in PowerPoint, Presentations, IA tools.

We offer you the opportunity to be part of a great company in a constant sustainable growth and develop your career with us and enjoy:

• Permanent full-time contract.
• Smart working: flexible working hours, hybrid-work model (2 days working from home / week).
• Variety of opportunities and projects that will allow you to develop your potential and grow professionally every day.
• Work in an inspiring environment that is committed to people, values and a responsible tourism model.
• You will be part of our Iberostar Vitality community, with access to a multitude of wellness activities.

What are you waiting for to join our team?

We are looking forward to meeting you,