AI-Powered Demand Gen Leader for Global SMB Growth

Deel; España; Presencial; EUR 70.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health Insurance

401k Retirement Plan

Disability Insurance

Life Insurance

Employee Assistance Program (EAP)

Flexible Savings Account (FSA)

Flexible time off (PTO)

12 paid holidays per year

Parental leave

Descripción de la vacante

Deel is seeking a Senior Demand Generation Manager to own full-funnel demand strategy for the SMB segment, collaborating with Sales, Growth Marketing, Product Marketing, and regional teams to build a world-class, AI-powered demand machine. This hands-on builder role requires strategic thinking and relentless execution to optimize campaigns and drive measurable pipeline growth.

You will lead cross-functional teams, align strategy with KPIs, and drive adoption of AI tools to accelerate results at

Formación

• 6+ years of experience in B2B demand generation, growth marketing, or integrated campaigns (SaaS/tech preferred).
• Proven track record building campaigns that deliver pipeline and revenue at scale.
• Advanced ability to forecast, analyze, and optimize funnel performance across channels (leads → SQOs → pipeline).
• Strong command of demand and performance metrics: CPL, cost per SQO, ROAS, pipeline contribution, conversion rates, pipeline ROI.
• Creative and analytical mindset; tests, measures, optimizes, and kills what doesn’t work.
• Hands-on builder mentality: idea → build → launch → analyze → iterate; ship fast.
• Comfort with AI tools and eagerness to use them to move faster.
• Exceptional collaboration skills; rally teams around ambitious goals and influence with clarity.
• Executive presence; present insights at leadership level with confidence.
• Operates as a senior individual contributor; autonomous and data-driven.
• Fluent in analytics tools, reporting, and dashboard development.
• Fluent in written and spoken English.

Responsabilidades

• Lead the demand strategy and set quarterly targets across channels.
• Align cross-functional teams around KPIs and drive momentum with regular huddles.
• Design integrated demand architectures coordinating owned, earned, partnerships, and emerging channels.
• Model scenarios with AI and forecast campaign ROI for leadership discussions.
• Drive non-paid channels with fast-paced testing and AI-assisted execution.
• Build AI-powered automations to reduce manual toil in campaigns and reporting.
• Repurpose content across channels to maximize reach and pipeline contribution.
• Monitor performance daily; optimize, test, and iterate with the team.

Conocimientos

B2B demand gen

Growth marketing

Integrated campaigns

Forecasting & analytics

Pipeline metrics

AI tools

Collaboration

Executive presence

Senior individual contributor

Analytics dashboards

English fluency

Herramientas

Analytics tools

Descripción del empleo

Deel is seeking a Senior Demand Generation Manager to own full-funnel demand strategy for the SMB segment, collaborating with Sales, Growth Marketing, Product Marketing, and regional teams to build a world-class, AI-powered demand machine. This hands-on builder role requires strategic thinking and relentless execution to optimize campaigns and drive measurable pipeline growth.

You will lead cross-functional teams, align strategy with KPIs, and drive adoption of AI tools to accelerate results at