Senior Demand Generation Manager, Global SMB

Deel

España

Presencial

EUR 70.000 - 120.000

Jornada completa

Hace 6 días

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Ventajas ofrecidas por este puesto de trabajo

Health Insurance

401k Retirement Plan

Disability Insurance

Life Insurance

Employee Assistance Program (EAP)

Flexible Savings Account (FSA)

Flexible time off (PTO)

12 paid holidays per year

Parental leave

Descripción de la vacante

Deel is seeking a Senior Demand Generation Manager to own full-funnel demand strategy for the SMB segment, collaborating with Sales, Growth Marketing, Product Marketing, and regional teams to build a world-class, AI-powered demand machine. This hands-on builder role requires strategic thinking and relentless execution to optimize campaigns and drive measurable pipeline growth.

You will lead cross-functional teams, align strategy with KPIs, and drive adoption of AI tools to accelerate results at

Formación

6+ years of experience in B2B demand generation, growth marketing, or integrated campaigns (SaaS/tech preferred).
Proven track record building campaigns that deliver pipeline and revenue at scale.
Advanced ability to forecast, analyze, and optimize funnel performance across channels (leads → SQOs → pipeline).
Strong command of demand and performance metrics: CPL, cost per SQO, ROAS, pipeline contribution, conversion rates, pipeline ROI.
Creative and analytical mindset; tests, measures, optimizes, and kills what doesn’t work.
Hands-on builder mentality: idea → build → launch → analyze → iterate; ship fast.
Comfort with AI tools and eagerness to use them to move faster.
Exceptional collaboration skills; rally teams around ambitious goals and influence with clarity.
Executive presence; present insights at leadership level with confidence.
Operates as a senior individual contributor; autonomous and data-driven.
Fluent in analytics tools, reporting, and dashboard development.
Fluent in written and spoken English.

Responsabilidades

Lead the demand strategy and set quarterly targets across channels.
Align cross-functional teams around KPIs and drive momentum with regular huddles.
Design integrated demand architectures coordinating owned, earned, partnerships, and emerging channels.
Model scenarios with AI and forecast campaign ROI for leadership discussions.
Drive non-paid channels with fast-paced testing and AI-assisted execution.
Build AI-powered automations to reduce manual toil in campaigns and reporting.
Repurpose content across channels to maximize reach and pipeline contribution.
Monitor performance daily; optimize, test, and iterate with the team.

Conocimientos

B2B demand gen

Growth marketing

Integrated campaigns

Forecasting & analytics

Pipeline metrics

AI tools

Collaboration

Executive presence

Senior individual contributor

Analytics dashboards

English fluency

Herramientas

Analytics tools

Descripción del empleo

Who We Are Is What We Do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Who We Are Is What We Do.

Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator's top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Summary

We're looking for a Senior Demand Generation Manager to continue to grow Deel's SMB segment. You'll own full-funnel demand strategy and non-paid channels, working hand-in-hand with Sales, Growth Marketing, Product Marketing, and Regional Teams to build a world-class, AI-powered demand machine. This is a hands-on builder role that combines strategic thinking with relentless execution—you'll set quarterly and monthly strategy, then get in the trenches optimizing campaigns, testing new channels, and driving measurable pipeline growth. You'll collaborate across teams to align everyone around growth targets and leverage AI to move faster and smarter.

Reporting to leadership, you operate with high autonomy while excelling at rallying teams around ambitious growth targets. You're accountable for demand strategy, pipeline performance, and growth velocity across non-paid and emerging demand channels.

What You’ll Do

Build & Lead Collaborative Growth Strategy

Partner with Sales, Product Marketing, Paid Media, and regional teams to set quarterly demand strategy and growth targets
Align cross-functional teams around shared KPIs (pipeline, conversion rates, efficiency); drive weekly huddles and post-campaign retros to keep momentum
Design integrated demand architectures that coordinate owned, earned, partnership, and emerging channels into a unified funnel
Use AI to rapidly model scenarios, forecast campaign performance, and simulate ROI across different channel mixes—bringing data-driven recommendations to leadership conversations

Scale Non-Paid Channels with AI & Scrappy Execution

Drive demand generation across non-paid channels: content syndication, partnerships, affiliate programs, review sites, lead buys, webinars, events, and emerging sources
Use LLMs and AI agents to generate, test, and refine campaign messaging, creative, and landing pages at high velocity—reducing time-to-launch and increasing iteration speed
Research, test, and operationalize new platforms and demand partners; establish clear ROI frameworks for each; quickly kill what doesn't work
Build lightweight AI-powered automations to eliminate manual toil in campaign setup, optimization, and reporting
Distribute and strategically repurpose content across channels using AI tools to maximize reach and pipeline contribution
Monitor campaign performance daily; roll up your sleeves on optimization, testing, and experimentation—guide others but own the work

Drive Growth Collaboration & Alignment

Work closely with Sales and SDRs to understand what moves the needle for pipeline; co-design follow-up plays, messaging, and enablement that actually drive conversions
Collaborate with Product Marketing, Content, and Brand teams to ensure campaigns resonate; challenge assumptions and iterate based on market feedback
Coordinate strategy with Paid Media teams on audience targeting, messaging, and funnel sequencing—no silos, just aligned growth
Engage Regional Leads to surface market-specific insights and opportunities; coach execution partners on testing and optimization
Lead by influence: bring clarity on strategy, momentum on execution, and good judgment on resource allocation

Measure, Learn & Optimize at Speed

Partner with Analytics to interpret campaign and pipeline data; identify optimization opportunities and drive decisions (leads -> SQOs -> pipeline)
Track and improve efficiency metrics (cost per lead, cost per SQO, pipeline ROI) across channels; update leadership weekly on progress
Use AI to synthesize data into insights and recommendations; automate dashboards and reporting to free up time for strategic thinking
Run tight feedback loops: test, measure, learn, repeat—publish playbooks and best practices so others can scale what works
Build repeatable processes and templates that enable faster execution without sacrificing quality

What You’ll Bring

6+ years of experience in B2B demand generation, growth marketing, or integrated campaigns (SaaS/tech preferred)
Proven track record building campaigns that deliver pipeline and revenue at scale
Advanced ability to forecast, analyze, and optimize funnel performance across channels (leads -> SQOs -> pipeline)
Strong command of demand and performance metrics: CPL, cost per SQO, ROAS, pipeline contribution, conversion rates, pipeline ROI
Creative and analytical mindset—you test, measure, optimize, and aren't afraid to kill what doesn't work
Hands-on builder mentality: you can take an experiment from idea - build - launch - analyze - iterate, and ship fast without sacrificing quality
Comfort with AI tools and eagerness to use them to move faster (LLMs, agents, automation for campaign creation, testing, and optimization)
Exceptional collaboration skills—you rally teams around ambitious goals, communicate with clarity, and influence without authority
Executive presence: able to present insights and recommendations at leadership level with confidence
Operates as a senior individual contributor: autonomous, accountable, highly data-driven, and self-motivated
Adaptable and thrives in fast-paced, evolving environments
Fluency in analytics tools, reporting, and dashboard development
Fluent in written and spoken English

Application Deadline for U.S. Applicants:

Recruiting timelines vary by position, however, all Deel positions accept applications for a minimum of 5 days from the posting date listed herein. This position is open and still accepting applications

Benefits:

Full-time employees in the United States receive a variety of benefits while employed at Deel.

Health Insurance Effective from Day 1 (Medical, Dental, & Vision)
401k Retirement Plan
Disability Insurance
Life Insurance
Employee Assistance Program (EAP)
Flexible Savings Account (FSA)
Flexible time off (PTO)
12 paid holidays per year
Parental leave: 16 weeks for the birthing parent and 8 weeks for the non-birthing parent

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Our salary range reflects gross base salary. For commercial roles with commission eligibility, this figure represents On-Target Earnings (OTE), inclusive of base salary and target commission.
Salary ranges are quoted in USD as a consistent global reference. Your offer will be localized to your country's currency using a market-aligned conversion.
Final pay is based on objective, job-related criteria including experience, skills, and location.
We don't ask about salary history. Offers are based on the role and what you bring to it.

Some things you'll enjoy

Stock grant opportunities dependent on your role, employment status and location
Additional perks and benefits based on your employment status and country
Optional flexible working office membership, with IWG

At Deel, we're an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel welcomes persons with disabilities to apply to any of our open roles. We will provide application and/or interview accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities or other needs. If you require application and/or interview accommodations, please inform our Talent Acquisition Team via email (recruiting@deel.com) and a team member will be in touch to ensure your equal participation.

As part of our hiring process, we primarily rely on interviews and role-related assessments. In limited cases, we may also consider informal background information relevant to the role, in line with our privacy and fairness obligations.

This application process may utilise Automated Employment Decision Tools (AEDT) and AI systems to assist in evaluating candidates based on experience level, technical skills and qualifications. This processing is conducted in compliance with applicable Data Protection, AI Governance and Labour Laws. We ensure human oversight is maintained in all final hiring decisions. Your personal data is not used to train AI models. For more information on how we process your personal data, please see our Recruitment Privacy Policy.