AI-Driven Marketing Analytics Lead

Adevinta Spain; Barcelona; On-site; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Attractive Base Salary

Annual bonus participation

Work From Anywhere policy

24/7 Employee Assistance Program

Job summary

A leading technology firm in Barcelona seeks a Marketing Analytics Lead to revolutionize marketing performance. The role involves building analytics frameworks, executing AI models, and leading the analytics function across multiple platforms. Ideal candidates should have 5+ years in marketing analytics, expertise in tools like GA4 and SQL, and a strategic mindset to translate data into business insights. This is an opportunity to join a collaborative team and make a significant impact.

Qualifications

• 5+ years in Marketing Analytics, Data Science, or Growth roles.
• Strong business orientation with technical proficiency.
• Ability to translate data into strategic recommendations.

Responsibilities

• Lead the analytics function across coches.net, motos.net, and Milanuncios.
• Define measurement frameworks for marketing performance.
• Build and deploy AI/ML models to optimize marketing efforts.

Skills

Marketing Performance Measurement

Data Analysis

AI Modeling

Segmentation

Predictive Analytics

Education

Bachelor's Degree in Marketing or related field

Tools

GA4

Tableau

SQL

Python

Job description

A leading technology firm in Barcelona seeks a Marketing Analytics Lead to revolutionize marketing performance. The role involves building analytics frameworks, executing AI models, and leading the analytics function across multiple platforms. Ideal candidates should have 5+ years in marketing analytics, expertise in tools like GA4 and SQL, and a strategic mindset to translate data into business insights. This is an opportunity to join a collaborative team and make a significant impact.