Head of Marketing - AI-Driven Growth & Brand

haddock (YC W22); Barcelona; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Barcelona office

Hybrid setup

AI tools access

Urban Sports Club

Payflow perks

Job summary

haddock is building the AI Workforce for restaurants and is expanding across Europe from its Poblenou, Barcelona office. The company seeks a marketing leader who can own the category, shape the narrative, and turn it into revenue in a fast-growth environment.

You will lead brand and performance, manage multi-million budgets, and collaborate with Product, Sales, CX and founders to align narrative and growth in a hybrid setup.

Qualifications

• 7+ years in Marketing / GTM leadership in SaaS or tech.
• Experience scaling from €10M to €100M+ (or similar high-growth environments).
• Proven track record owning both brand and performance.
• Strong storytelling skills to explain novel concepts clearly.

Responsibilities

• Own haddock’s positioning and narrative: from system of record to AI workforce.
• Build a category-defining brand in Europe.
• Drive pipeline and revenue, not just awareness.
• Design and execute GTM strategies across markets and products.
• Turn product innovation into clear, compelling storytelling.
• Lead and scale a high-performing marketing team.
• Manage multi-million € budgets with a strong ROI mindset.
• Work closely with Product, Sales, CX and founders to align narrative and growth.

Skills

Brand strategy

Growth marketing

GTM leadership

Storytelling

Budget management

Team leadership

Pipeline planning

English fluency

Job description

haddock is building the AI Workforce for restaurants and is expanding across Europe from its Poblenou, Barcelona office. The company seeks a marketing leader who can own the category, shape the narrative, and turn it into revenue in a fast-growth environment.

You will lead brand and performance, manage multi-million budgets, and collaborate with Product, Sales, CX and founders to align narrative and growth in a hybrid setup.