AI-Driven Marketing & GTM Transformation Lead

OCU; Comunidad de Madrid; Híbrido; EUR 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Permanent contract

35-hour work week

Hybrid working model

Competitive salary

Employee benefits

Descripción de la vacante

OCU is seeking a Marketing Expert in Madrid to evolve our marketing and sales strategies by adopting new methodologies, tools, and AI-powered solutions that boost decision-making and customer engagement.

You will drive adoption of innovative go-to-market approaches, test new marketing techniques, and translate marketing initiatives into sales-ready market delivery while collaborating with Marketing, Digital, and Analytics teams.

Formación

• 5+ years of experience in sales, commercial excellence, business development, sales, or go-to-market strategy roles.
• Experience supporting sales teams in methodology adoption or commercial transformation initiatives.
• Experience contributing to cross-functional projects involving Marketing, Digital, Innovation, Analytics and BT teams.
• Experience or strong interest in AI-driven commercial solutions and innovative sales techniques.

Responsabilidades

• Drive the adoption of new sales methodologies and innovative go-to-market approaches across marketing and commercial teams.
• Identify, test, and progressively scale new marketing techniques, building on the existing commercial foundation while introducing new ways to engage customers.
• Ensure the marketing dimension of company initiatives is clearly defined, commercially relevant, and translated into effective sales readiness and market delivery.
• Contribute to strategic projects by providing marketing expertise, piloting new approaches, and supporting adoption by commercial teams.
• Explore and support the adoption of AI-driven solutions, in collaboration with business and implementation teams, to improve commercial decision-making and customer engagement.
• Enable commercial teams to adopt new tools and methodologies by turning them into clear, practical ways of working that support day-to-day execution.

Conocimientos

English communication

Commercial acumen

Stakeholder management

Problem solving

Organizational skills

Change management

Cross-functional collaboration

Adaptability

Descripción del empleo

OCU is seeking a Marketing Expert in Madrid to evolve our marketing and sales strategies by adopting new methodologies, tools, and AI-powered solutions that boost decision-making and customer engagement.

You will drive adoption of innovative go-to-market approaches, test new marketing techniques, and translate marketing initiatives into sales-ready market delivery while collaborating with Marketing, Digital, and Analytics teams.