Agency Partner Manager - Global Business Solutions - Madrid at TikTok

TikTok; Madrid; On-site; EUR 90,000 - 135,000; Full time

Job summary

TikTok Madrid is seeking an Agency Partner Manager to drive growth with global advertisers. You will build and manage relationships with media agencies, shape customer-led strategies, respond to RFPs, optimise bids, and grow revenue across campaigns.

You’ll collaborate with product, marketing, legal and engineering teams to deliver measurable results and compelling data-driven narratives for clients. Looking for a leader who can translate platform data into strategic business cases, influence

Qualifications

• Experience in digital media sales, ad tech, or programmatic advertising with agency relationships.
• Proven track record presenting to and influencing C-level executives.
• Experience managing multi-million dollar book of business and negotiating JBPs/trading agreements.
• Subject matter expertise in the digital funnel: auction/biddable media and social commerce (TikTok Shop).
• Ability to translate platform data, audience insights, and trends into compelling business cases for planners.
• Strong collaboration across product, ad ops, and marketing with cross-functional teams.
• Demonstrated ability to thrive in a fast-paced, ambiguous tech environment.
• Self-starter, fast learner with clear communication across parties during campaigns.

Responsibilities

• Establish and manage client relationships with media agencies.
• Develop and execute a customer-led growth strategy.
• Respond to inbound RFPs and deliver up-sell and always-on opportunities.
• Bid optimisation and budget management / pacing management.
• Build a pipeline of revenue and retain advertiser growth.
• Collaborate with internal teams globally across product, marketing, legal and engineering.
• Carry out health checks on campaigns to optimise performance against benchmarks.
• Facilitate clients' ad campaigns from start to finish; manage account operations.
• Plan and build data-driven pitches customized for clients' business problems.

Skills

Digital media sales

Agency relationships

C-level influence

JBPs & negotiations

Bid management

Data-driven storytelling

Cross-functional leadership

Fast learner

Job description

Agency Partner Manager - Global Business Solutions - Madrid at TikTok in Madrid, MD, ES

This Full time on site position offers great opportunities for career growth.

Responsibilities

• Establish and manage client relationships with media agencies
• Develop and execute a customer-led growth strategy
• Respond to inbound RFPs, proactively develop custom ideas, and deliver up-sell and always on opportunities for your clients
• Bid optimisation, budget management / pacing management
• Build a pipeline of revenue
• Retain and grow revenue from advertisers
• Provide clients with the highest level of sales and customer service
• Collaborate with internal teams globally across product, marketing, legal and engineering
• Carry out health checks on campaigns to ensure they are set up and running as per best practice and optimised to meet or exceed pre-agreed benchmarks and targets
• Facilitate clients' ad campaigns from start to finish
• Manage internal account operations including account set up etc.
• Conduct live platform demonstrations
• Plan and build compelling storylines and data-driven presentations that are customised for clients' business and problems
• Brainstorm, identify and implement advertising solutions on TikTok to deliver measurable results for clients
• Serve as an external TikTok product consultant

Qualifications

• Minimum Qualifications - Experience in digital media sales, ad tech, or programmatic advertising, with experience specifically managing holding company relationships.
• Minimum Qualifications - Proven track record of navigating, presenting to, and influencing C-level executives (e.g. Investment Officers, Heads of Digital, Agency CEOs).
• Minimum Qualifications - Experience managing a multi-million dollar book of business and a history of successfully negotiating complex Joint Business Plans (JBPs) and trading agreements.
• Minimum Qualifications - Subject matter expertise in the full digital funnel - specifically auction/biddable media, performance marketing metrics, and social commerce solutions (e.g., TikTok Shop).
• Minimum Qualifications - Ability to translate complex platform data, audience insights, and cultural trends into compelling business cases for strategic planners.
• Minimum Qualifications - Demonstrated ability to lead and collaborate across internal matrixed teams, specifically partnering with Client Solutions Managers (CSMs), Product, Ad Operations, and Marketing.
• Preferred Qualifications - A strong grasp of the creator economy and short-form video best practices.
• Preferred Qualifications - A proven ability to thrive in a fast-paced, rapidly iterating, and sometimes ambiguous tech environment.
• Preferred Qualifications - Must be passionate about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
• Preferred Qualifications - Self-starter, fast learner with a can-do spirit
• Preferred Qualifications - The ideal candidate should also be a confident communicator, and able to organize and process information from multiple parties during a campaign set-up
• Preferred Qualifications - Demonstrated experience in working with cross-functional teams

Job Information

About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.