Activation Manager Campaigns Cosmetics Spain

Beiersdorf S.A.; Madrid; On-site; EUR 40,000 - 65,000; Full time

Job summary

Beiersdorf is seeking a media planning and activation professional to lead digital media initiatives across Social Media, Online Video, and Connected TV. You will work closely with Marketing to develop impactful briefs, identify innovative opportunities, and ensure integration with traditional media to maximize brand impact.

You will champion a data-driven approach, translate campaign results into actionable insights, and collaborate with e-commerce to deliver a coherent full-funnel strategy.

Qualifications

• Deep understanding of the digital media ecosystem with focus on Social Media, Online Video, Connected TV.
• Ability to translate campaign results into actionable recommendations.
• Experience working with cross-functional teams to align brand priorities and media strategy.

Responsibilities

• Act as Brand/Marketing counterpart for media topics with MU Planning Manager and MU Activation Manager.
• Provide clear briefs and budget requirements aligned with brand objectives.
• Coordinate media campaign requirements with Media, Marketing and agencies.
• Monitor media budgets from a brand perspective and ensure alignment with plans.
• Lead end-to-end campaign processes from planning to post-campaign reviews.
• Identify new media ideas and opportunities to improve engagement and ROI.

Skills

Digital media

Media planning

Data-driven decisions

Collaboration with Marketing

Tools

Dashboards

Job description

Your Tasks

• Manage brand projects, including the development of clear and actionable media briefs through our integrated media platform, in close collaboration with the Marketing team.
• Proactively identify and develop innovative media opportunities, with a strong focus on Digital Media, new formats, platforms and emerging consumer behaviours.
• Bring a digital-first mindset to media planning, exploring opportunities across Social Media, Online Video, Connected TV and other relevant digital touchpoints, while ensuring the right integration with classical media.
• Integrate the knowlege of local Market enviroment into the local Media activations to get insight and share findings to improve Media campaigns.
• Support the implementation of Marketing Mix Modelling learnings for Spain and integrate relevant insights into media plans to increase the ROI of media investments.
• Keep internal stakeholders informed about Media strategy and priorities, innovation opportunities and relevant developments, as well as key customers when appropriate.
• Collaborate with the e-commerce team to ensure a coherent full-funnel approach, connecting upper- and lower-funnel activities and identifying opportunities across the consumer journey.
• Ensure excellence in the implementation of the action plans defined in the strategy, working closely with Brand Managers and Media team.
• Ensure international golden rules and global media guidelines are appropriately reflected in local plans, and that required dashboards and reports are completed accurately.

Media Planning & Activation Coordination

• Act as the key Brand/Marketing counterpart for media-related topics, working closely with the MU Planning Manager and MU Activation Manager to ensure alignment between brand priorities, media strategy and execution.
• Provide clear business priorities, briefs and budget requirements to Media, ensuring consistency with brand objectives and agreed plans and budget.
• Coordinate media campaign requirements internally with Media and Marketing, being involved in the corresponding planning and activation processes with the media agency.
• Monitor media budgets from a brand perspective and within Country budget. Ensure investment allocation and budget landing remain aligned with the approved briefing and brand priorities.
• Be responsable for the whole campaign process from planning to post campaign. Contribute to campaign reviews and post-campaign learnings, incorporating relevant insights into future brand and media briefs.
• Actively challenge existing approaches and bring forward new media ideas, tests and opportunities that can improve consumer engagement and media effectiveness.

Your Profile

• Solid understanding and hands‑on experience across media, Video overall enviroment and platforms, combined with strong expertise and passion for Digital Media.
• Strong knowledge of the digital media ecosystem, particularly Social Media, Online Video and Connected TV, with an interest in emerging platforms, formats and technologies.
• Ability to understand the role of different touchpoints across the consumer journey and Reach delivery accross-media strategies.
• Curious, proactive and innovation‑driven mindset, constantly looking for new opportunities to test, learn and improve the way brands connect with consumers.
• Strong analytical mindset, with the ability to translate campaign results, consumer insights and media learnings into actionable recommendations.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.