Activation Manager, Digital Campaigns (Cosmetics)

Beiersdorf Group; Madrid; On-site; EUR 40,000 - 65,000; Full time

Job summary

Beiersdorf is seeking a media planning and activation professional to lead digital media initiatives across Social Media, Online Video, and Connected TV. You will work closely with Marketing to develop impactful briefs, identify innovative opportunities, and ensure integration with traditional media to maximize brand impact.

You will champion a data-driven approach, translate campaign results into actionable insights, and collaborate with e-commerce to deliver a coherent full-funnel strategy.

Qualifications

• Deep understanding of the digital media ecosystem with focus on Social Media, Online Video, Connected TV.
• Ability to translate campaign results into actionable recommendations.
• Experience working with cross-functional teams to align brand priorities and media strategy.

Responsibilities

• Act as Brand/Marketing counterpart for media topics with MU Planning Manager and MU Activation Manager.
• Provide clear briefs and budget requirements aligned with brand objectives.
• Coordinate media campaign requirements with Media, Marketing and agencies.
• Monitor media budgets from a brand perspective and ensure alignment with plans.
• Lead end-to-end campaign processes from planning to post-campaign reviews.
• Identify new media ideas and opportunities to improve engagement and ROI.

Skills

Digital media

Media planning

Data-driven decisions

Collaboration with Marketing

Tools

Dashboards

Job description

Beiersdorf is seeking a media planning and activation professional to lead digital media initiatives across Social Media, Online Video, and Connected TV. You will work closely with Marketing to develop impactful briefs, identify innovative opportunities, and ensure integration with traditional media to maximize brand impact.

You will champion a data-driven approach, translate campaign results into actionable insights, and collaborate with e-commerce to deliver a coherent full-funnel strategy.