Activation Manager Campaigns Cosmetics Spain

Beiersdorf; Madrid; On-site; EUR 42,000 - 56,000; Full time

Job summary

Beiersdorf in Madrid is seeking a proactive Media Planning & Activation Coordinator to drive brand projects and develop clear media briefs in collaboration with the Marketing team, with a digital-first mindset across social, online video and connected TV.

You will identify innovative media opportunities, integrate local market insights into campaigns, and work with e-commerce to connect upper- and lower-funnel activities, aiming to maximize ROI and ensure global guidelines are reflected in local

Qualifications

• Solid understanding of media, video ecosystems and digital platforms.
• Strong knowledge of the digital media landscape, including social and connected TV.
• Curious, proactive and innovation-driven mindset with a bias for testing new ideas.

Responsibilities

• Develop clear media briefs in collaboration with Marketing.
• Identify innovative media opportunities across digital formats.
• Apply digital-first thinking to media planning and integration with traditional media.
• Incorporate local market insights into activations.
• Support Marketing Mix Modelling learnings to improve ROI.
• Coordinate with media agencies and internal stakeholders to align plans.
• Ensure reporting dashboards and guidelines are followed.

Skills

Media planning

Digital media

Analytics

Campaign management

Job description

• Manage brand projects, including the development of clear and actionable media briefs through our integrated media platform, in close collaboration with the Marketing team.
• Proactively identify and develop innovative media opportunities, with a strong focus on Digital Media, new formats, platforms and emerging consumer behaviours.
• Bring a digital-first mindset to media planning, exploring opportunities across Social Media, Online Video, Connected TV and other relevant digital touchpoints, while ensuring the right integration with classical media.
• Integrate the knowlege of local Market enviroment into the local Media activations to get insight and share findings to improve Media campaigns.
• Support the implementation of Marketing Mix Modelling learnings for Spain and integrate relevant insights into media plans to increase the ROI of media investments.
• Keep internal stakeholders informed about Media strategy and priorities, innovation opportunities and relevant developments, as well as key customers when appropriate.
• Collaborate with the e-commerce team to ensure a coherent full-funnel approach, connecting upper- and lower-funnel activities and identifying opportunities across the consumer journey.
• Ensure excellence in the implementation of the action plans defined in the strategy, working closely with Brand Managers and Media team.
• Ensure international golden rules and global media guidelines are appropriately reflected in local plans, and that required dashboards and reports are completed accurately.

Your Tasks

• Manage brand projects, including the development of clear and actionable media briefs through our integrated media platform, in close collaboration with the Marketing team.
• Proactively identify and develop innovative media opportunities, with a strong focus on Digital Media, new formats, platforms and emerging consumer behaviours.
• Bring a digital-first mindset to media planning, exploring opportunities across Social Media, Online Video, Connected TV and other relevant digital touchpoints, while ensuring the right integration with classical media.
• Integrate the knowlege of local Market enviroment into the local Media activations to get insight and share findings to improve Media campaigns.
• Support the implementation of Marketing Mix Modelling learnings for Spain and integrate relevant insights into media plans to increase the ROI of media investments.
• Keep internal stakeholders informed about Media strategy and priorities, innovation opportunities and relevant developments, as well as key customers when appropriate.
• Collaborate with the e-commerce team to ensure a coherent full-funnel approach, connecting upper- and lower-funnel activities and identifying opportunities across the consumer journey.
• Ensure excellence in the implementation of the action plans defined in the strategy, working closely with Brand Managers and Media team.
• Ensure international golden rules and global media guidelines are appropriately reflected in local plans, and that required dashboards and reports are completed accurately.

Media Planning & Activation Coordination

• Act as the key Brand/Marketing counterpart for media-related topics, working closely with the MU Planning Manager and MU Activation Manager to ensure alignment between brand priorities, media strategy and execution.
• Provide clear business priorities, briefs and budget requirements to Media, ensuring consistency with brand objectives and agreed plans and budget.
• Coordinate media campaign requirements internally with Media and Marketing, being involved in the corresponding planning and activation processes with the media agency.
• Monitor media budgets from a brand perspective and within Country budget. Ensure investment allocation and budget landing remain aligned with the approved briefing and brand priorities.
• Be responsable for the whole campaign process from planning to post campaign. Contribute to campaign reviews and post-campaign learnings, incorporating relevant insights into future brand and media briefs.
• Actively challenge existing approaches and bring forward new media ideas, tests and opportunities that can improve consumer engagement and media effectiveness.

Your Profile

• Solid understanding and hands-on experience across media, Video overall enviroment and platforms, combined with strong expertise and passion for Digital Media.
• Strong knowledge of the digital media ecosystem, particularly Social Media, Online Video and Connected TV, with an interest in emerging platforms, formats and technologies.
• Ability to understand the role of different touchpoints across the consumer journey and Reach delivery accross-media strategies.
• Curious, proactive and innovation-driven mindset, constantly looking for new opportunities to test, learn and improve the way brands connect with consumers.
• Strong analytical mindset, with the ability to translate campaign results, consumer insights and media learnings into actionable recommendations.

At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.