Shopper & Customer Marketing Intern

Beiersdorf; Madrid; On-site; EUR 6,700 - 10,000; Full time

Job summary

Beiersdorf is offering an internship in Shopper & Customer Marketing in Madrid. You will join the team to support in-store activities, analyze market trends, and contribute to projects influencing shopper engagement and business performance.

The role requires being a university student in Business, Economics, Marketing, or related field, with strong analytical skills and advanced Excel/PowerPoint abilities. English and Spanish fluency are required.

Qualifications

• Strong analytical skills with a results-driven mindset.
• Advanced knowledge in Excel and PowerPoint.
• Fluent in English and Spanish.

Responsibilities

• Support trade marketing planning and execution, including promotions and in-store campaigns.
• Analyze sales data and prepare reports for teams and partners.
• Contribute to development of promotional materials and presentations.
• Participate in meetings with sales and marketing to align with objectives.
• Conduct monthly market research and deliver actionable insights.

Skills

Analytical skills

Excel proficient

PowerPoint proficient

English & Spanish

Education

Business student

Marketing student

Job description

Care for skin - care for people

At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

Join our Shopper & Customer Marketing team and gain hands-on experience in bringing brand strategies to life at the point of sale. You will work closely with sales and marketing teams, supporting the execution of impactful in-store activities, analyzing market trends, and contributing to projects that influence shopper engagement and business performance.

• Support the team in planning and executing trade marketing activities, including promotions, POS materials, displays, and in-store campaigns. The role involves analyzing sales data, collaborating with the sales team, preparing reports and presentations, and monitoring competitor activities and market trends.
• Collaborate with the team to plan and implement trade marketing initiatives (promotions, displays, in-store campaigns) during the internship period, contributing to the development of promotional materials.
• Actively participate in meetings with sales and marketing teams to ensure trade marketing activities are aligned with commercial objectives and marketing priorities.
• Assist in preparing clear, informative, and visually engaging presentations and reports for meetings with clients and business partners.
• Perform monthly research on competitors' activities and market trends, delivering reports with actionable insights for the team.

Your Profile

• University student in Business, Economics, Marketing, or a related field
• Strong analytical skills with a results-driven mindset
• Advanced Knowledge in Excel and PowerPoint
• Organized, curious, and proactive attitude
• Fluent in English and Spanish
• Availability to work from the Madrid office at least three days per week
• Availability to work full time (35-40 hours per week) for at least 6 months
• Ability to sign a full-time curricular internship agreement with your university