Cosmetics Digital Activation Manager

Beiersdorf; Madrid; On-site; EUR 42,000 - 56,000; Full time

Job summary

Beiersdorf in Madrid is seeking a proactive Media Planning & Activation Coordinator to drive brand projects and develop clear media briefs in collaboration with the Marketing team, with a digital-first mindset across social, online video and connected TV.

You will identify innovative media opportunities, integrate local market insights into campaigns, and work with e-commerce to connect upper- and lower-funnel activities, aiming to maximize ROI and ensure global guidelines are reflected in local

Qualifications

• Solid understanding of media, video ecosystems and digital platforms.
• Strong knowledge of the digital media landscape, including social and connected TV.
• Curious, proactive and innovation-driven mindset with a bias for testing new ideas.

Responsibilities

• Develop clear media briefs in collaboration with Marketing.
• Identify innovative media opportunities across digital formats.
• Apply digital-first thinking to media planning and integration with traditional media.
• Incorporate local market insights into activations.
• Support Marketing Mix Modelling learnings to improve ROI.
• Coordinate with media agencies and internal stakeholders to align plans.
• Ensure reporting dashboards and guidelines are followed.

Skills

Media planning

Digital media

Analytics

Campaign management

Job description

Beiersdorf in Madrid is seeking a proactive Media Planning & Activation Coordinator to drive brand projects and develop clear media briefs in collaboration with the Marketing team, with a digital-first mindset across social, online video and connected TV.

You will identify innovative media opportunities, integrate local market insights into campaigns, and work with e-commerce to connect upper- and lower-funnel activities, aiming to maximize ROI and ensure global guidelines are reflected in local