Account Executive - DACH (or France)

Smeetz; Barcelona; On-site; EUR 60,000 - 90,000; Full time

Job summary

Smeetz is seeking an Account Executive in Barcelona to drive new business in the DACH region or France. You will own opportunities end-to-end, from first contact to signed contract, and play a central role in growing Smeetz in core markets.

You’ll manage discovery calls, product demos, proposals, and negotiations, with strong emphasis on building value and closing deals. Regular travel to client sites and industry events is expected.

Qualifications

• Proven experience as Account Executive in B2B SaaS.
• Experience selling to attractions, leisure, hospitality, or cultural institutions is a plus.
• Willingness to travel regularly to market and HQ.

Responsibilities

• Identify, prospect, and qualify new opportunities in your market.
• Own the full sales cycle from discovery to closing.
• Map decision-makers and build value cases for each prospect.
• Represent Smeetz at trade shows and industry events.
• Keep CRM up to date with deals, notes, and next steps.
• Collaborate with Marketing on targeting and campaigns.
• Stay informed on industry trends and product updates.

Skills

Full-cycle sales

B2B SaaS

DACH market

French language

German language

English fluency

CRM experience

Prospecting

Tools

HubSpot

LinkedIn

Forecasting tools

Job description

At Smeetz, we are on a mission to transform how visitor attractions like theme parks, museums, and theaters manage their sales and maximize revenue. As an AI-driven SaaS platform, we empower our clients with tools to efficiently manage, market, and price their products. We have offices in Barcelona and in Switzerland, where our headquarters are based.

We’re looking for an Account Executive to join our growing commercial team in Barcelona and drive new business in the DACH region (Germany, Austria, Switzerland), or alternatively in France. As an AE, you’ll own opportunities end-to-end, from first contact to signed contract, and play a central role in how Smeetz grows in one of its core markets.

Key Responsibilities

• Pipeline Generation: Identify, prospect, and qualify new opportunities in your market. You own the full sales cycle, starting with your own pipeline: work inbound leads and run outbound outreach via calls, emails, and LinkedIn.
• Full Sales Cycle Ownership: Run discovery calls, tailored product demos, commercial proposals, contract negotiation, and closing. Ensure a complete and accurate handover to the Implementation and Account Management teams once a deal is signed.
• Deal Strategy: Map decision-makers and buying committees, build value cases around each prospect’s priorities, and manage longer cycles with multiple stakeholders, including public tenders where relevant.
• Market Presence: Build a network within the DACH (or French) attractions and cultural industry. Represent Smeetz at selected trade shows, conferences, and industry associations, and visit prospects and customers on site.
• CRM & Forecasting: Keep our CRM (HubSpot) up to date with deals, notes, and next steps. Forecast accurately and report on pipeline, conversion rates, and closed revenue.
• Collaboration & Feedback: Work with Marketing on targeting, lead quality, materials, and campaigns for your market, and share customer needs and market trends with Product.
• Experiment & Learn: Share ideas and best practices to keep improving how we sell. Stay informed on industry trends, competitors, and product updates.

• Language skills: Native German speaker (for DACH) or native French speaker (for France), with fluent English. Any other European language is a plus
• Experience: Proven experience as an Account Executive or in a full-cycle closing role in a B2B SaaS company. Experience selling to attractions, leisure, hospitality, ticketing, or cultural institutions is a strong plus.
• Sales Ownership: Comfortable owning the full sales process, from discovery and demo to proposal, negotiation, and close.
• Commercial Acumen: Confident running complex commercial conversations with management-level stakeholders such as general managers, directors, and heads of marketing or sales.
• Tools: Experience with CRM systems (ideally HubSpot) and modern prospecting and forecasting tools.
• AI-Driven: You use AI in your daily work and know how to get the most out of Claude and other AI tools, for example to research accounts, prepare meetings, draft proposals, and automate repetitive tasks.
• Mindset: Self-motivated, goal-driven, resilient, and eager to learn and grow in a fast-paced scale-up.
• Mobility: Happy to travel regularly to your market for client meetings and industry events, as well as to our headquarters in Switzerland.

• You’ll thrive in a high-performance, trust-based environment that values personal growth.
• Your achievements will be recognized and rewarded with increased earning potential and ownership responsibilities.
• This role also offers the chance to develop in an international setting, expanding your career horizons.
• Exposure to a cutting-edge SaaS platform and the chance to work with a diverse range of clients, from iconic museums to large theme parks.