Account Executive

Appear; Barcelona; On-site; EUR 60,000 - 90,000; Full time

Job summary

Appear is building the infrastructure that helps brands get cited by AI, and we are looking for a results-driven Account Executive to own the end-to-end sales cycle in a fast-growing environment.

You will build a targeted pipeline across verticals, run discovery to surface client problems, and lead demos and negotiations with senior stakeholders up to C-level. You’ll collaborate with founders on pricing and deal structure, while feeding market insights back to product and marketing.

Qualifications

• 3+ years in an AE or full-cycle B2B SaaS role.
• Comfortable with pricing, ROI discussions and contract terms.
• Strong ability to ask the right questions in client meetings.
• Genuinely curious about AI and its impact on search.

Responsibilities

• Full-cycle new business: from first touch to signed contract.
• Build and manage a targeted pipeline across 2–3 verticals.
• Run discovery to surface the problem before pitching the product.
• Lead demos, business case presentations, and negotiations with senior stakeholders up to C‑level.
• Work with founders on positioning, pricing, and deal structure.
• Feed market and objection intelligence into product and marketing.
• Use AI for account research, call prep, pipeline management, and drafting follow-ups.

Skills

B2B SaaS sales

Account management

Negotiation

Discovery and questioning

English fluency

Tools

HubSpot

GoHighLevel

Job description

Appear is building the infrastructure that helps brands get cited by AI: ChatGPT, Perplexity, Google AI Overviews, Gemini. We're early, we're growing fast, and we need someone who can sell a category that didn't exist two years ago.

Context

Search is shifting. When someone asks ChatGPT which law firm, clinic, or software to use, the brands that get cited win the business, and most companies have no idea whether they're showing up. Appear fixes that. We measure AI visibility, identify the gaps, and build the content infrastructure to close them.

You'll be selling a problem most prospects don't know they have yet, which makes this role genuinely hard, and genuinely interesting.

Tasks

• Full-cycle new business: from first touch to signed contract. You own the number.
• Build and work a targeted pipeline across 2–3 verticals where AI visibility ROI is clearest (legal, healthcare, financial services, professional services).
• Run discovery that surfaces the problem before pitching the product. Prospects rarely know their AI citation rate. You'll show them, then show them what it costs.
• Lead demos, business case presentations, and commercial negotiations with senior stakeholders up to C-level.
• Work closely with the founders on positioning, pricing, and deal structure. Your input shapes how we sell.
• Feed market and objection intelligence directly into product and marketing. No intermediary, no lost signal.
• Use AI natively: account research, call prep, pipeline management, follow-up drafting. We expect this to be table stakes, not a differentiator.

Requirements

• 3+ years in an AE role, senior BDR, or full-cycle role in B2B SaaS.
• Comfortable with commercial conversations. You can discuss pricing, ROI, and contract terms without deferring to sales.
• Strong at asking the right questions in client meetings, not just presenting.
• Genuinely curious about AI and how it's changing search. Clients will ask hard questions and you need to hold your own.
• Organised and proactive: you manage your book of business systematically, not reactively.
• Fluent in English. Spanish or other European languages are a plus for our client base.

Nice to have

• Background in SEO, content marketing, or digital agency work. You'll speak your clients' language immediately.
• Experience managing accounts across legal, healthcare, financial services, or professional services verticals.
• Familiarity with HubSpot, GoHighLevel, or similar CRM for account tracking and renewal management.
• You've been an early AE or BDR hire before and understand what it means to build the function as you run it.

Real category upside. GEO is where SEO was in 2004. You're early enough to matter.

Founders in the room. Direct access to the CEO, CRO, CMO, and GTM. No bureaucracy between you and decisions.

We're not looking for someone to fill a seat. We're looking for someone who looks at a category that barely exists, sees the opportunity, and wants to be the person who figured out how to sell it.