Sales Executive, Consumer Insights

Meritt LTD.; Barcelona; Remote; EUR 110,000 - 150,000; Full time

Job summary

Meritt LTD. is hiring an Account Executive to build a greenfield pipeline across EMEA, using cold outreach, LinkedIn, events and referrals.

You will operate as a self-starter, running the full sales cycle from first contact to signed contract. You'll close ~€20k ACV deals, manage about 35 opportunities per year toward a €700k annual quota, and educate buyers on an AI-powered platform that replaces decades-old processes.

Qualifications

• 4+ years in a new business sales role (not AM/CSM/consulting)
• Owned and closed full sales cycles, not just managed pipeline
• Sold into marketing/brand/consumer insights teams
• FMCG/CPG affinity, from research or brand-side
• Fluent in English and Spanish, based in Spain and remote-friendly

Responsibilities

• Build your pipeline from scratch across EMEA via cold outreach, LinkedIn, events, referrals
• Run the full sales cycle from first conversation to signed contract on ~€20k ACV deals
• Sell consultatively to Marketing Managers, Brand Directors, and Consumer Insights leads
• Manage ~35 deals per year toward a €700k annual quota
• Educate buyers on a new AI-powered platform that replaces a longstanding process
• Shape the GTM playbook as part of a small, high-impact team of 5

Skills

New business sales

Full sales cycle

Marketing/Brand/Insights

FMCG affinity

Spanish/English bilingual

Job description

Market research has barely changed in 30 years. Brief an agency. Wait six weeks. Get a 90-slide deck nobody reads. Miss the window.

Our client looked at that and thought: this is broken.

They've built an AI-native consumer insights platform that lets FMCG and brand teams run real-time research across 140M+ consumers in 80+ countries. No agencies. No waiting. Same-day answers. AI is baked into every layer: automated survey design, intelligent analysis, real-time audience targeting. This isn't a company that stuck "AI" on the homepage and called it a day. They've restructured around it and are investing heavily in becoming the category winner.

40 people. Series A. Scaling hard across EMEA. And the product genuinely sells itself once a buyer sees it.

This is a hunting role. No fat inbound pipeline. You'll be building from scratch, running the full cycle, and showing marketing and insights leaders a fundamentally better way of working.

What you’ll be doing:

• Building your own pipeline from scratch across EMEA. Cold outreach, LinkedIn, events, referrals. Self-starters only
• Running the full sales cycle from first conversation to signed contract on ~€20k ACV deals
• Selling consultatively into Marketing Managers, Brand Directors, and Consumer Insights leads who need to be challenged, not just pitched
• Managing approximately 35 deals per year against a €700k annual quota
• Educating buyers on a new way of working. You're not selling a tool, you're selling an AI-powered platform that replaces a process they've been stuck with for decades
• Shaping the GTM playbook as part of a small, high-impact commercial team of 5

You should apply if:

• 4+ years in a new business sales role (not AM, not CSM, not consulting)
• You've owned and closed full sales cycles, not just managed pipeline someone else built
• You've sold into marketing, brand, or consumer insights teams and understand how they buy
• Genuine FMCG or CPG affinity, whether from research, insights platforms, or brand-side
• Fluent in both Spanish and English (non-negotiable)
• Based in Spain and comfortable working remotely
• You're ready to learn and upskill in AI. You don't need to be an expert, but you need to be genuinely curious and ready to sell a product that's built on it. This is a real filter here