Strategic UX Researcher: Shape Product Strategy & Growth

WS Audiology Group

Lillerød

On-site

DKK 700,000 - 900,000

Full time

14 days+

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Job summary

WSA is seeking a Senior Strategic UX Researcher to shape our digital strategy by uncovering insights that inform product roadmaps, business priorities, and user-centered digital products and services.

You will lead strategic research across qualitative and quantitative methods, connect findings to senior leadership, and collaborate with product teams to ensure research informs usability testing and validation activities.

Qualifications

At least 5 years of experience in UX research, user research, insights research, or a closely related field.
Proven experience conducting strategic research that influences product direction, roadmaps, portfolio priorities, or business decisions.
Strong expertise in qualitative research, complemented by experience with quantitative research, surveys, analytics, or measurement.
Experience with generative research methods and the ability to independently manage the full research lifecycle, from problem framing to actionable recommendations.
Demonstrated ability to synthesise insights across multiple sources and communicate findings to senior stakeholders.
Experience working with data analysis tools, is an advantage.
A relevant university degree or equivalent professional experience in UX research, human factors, behavioural science, design, or a related discipline.

Responsibilities

Lead strategic qualitative and quantitative research to inform product strategy, roadmaps, and business priorities.
Frame complex and ambiguous business challenges into clear research questions and actionable research plans.
Conduct generative research, including interviews, contextual inquiry, and exploratory studies, to uncover unmet user needs and opportunities.
Connect findings across research projects, customer segments, digital journeys, and data sources to identify patterns and generate meaningful insights.
Analyse quantitative data and behavioural insights, using tools such as Power BI where relevant, to complement qualitative findings.
Present research findings and recommendations to senior leaders, including VPs, translating complex evidence into clear business implications.
Collaborate with researchers, designers, product teams, and other stakeholders to ensure research complements usability testing and other validation activities.
Build a proactive research agenda and contribute to improving research practices, documentation, and capabilities across the organisation.