Storytelling Retail Concept Lead

the LEGO Group; Billund; Hybrid; Confidential; Full time

Benefits offered by this job

Family care leave

Life and disability insurance

Headspace wellbeing

Colleague discount

Bonus scheme

Job summary

LEGO Group is seeking a Retail Concept Design Manager – Storytelling to lead immersive retail concepts that translate brand stories into memorable customer journeys. This permanent role blends strategic thinking, consumer insight, storytelling, and design excellence across global retail environments.

You'll collaborate with Store Design, Visual Merchandising, Marketing, Brand, and Innovation teams to create scalable concepts that inspire play, engagement, and emotional connections with shoppers,

Qualifications

• Delivered retail concept and experience design projects from concept through implementation.
• Built storytelling-led concepts that demonstrate strong customer journey thinking.
• Created high-quality 3D visualizations and spatial design solutions for consumer-facing environments.
• Led concept development across retail, experiential, exhibition, themed environment, or brand experience projects.
• Presented compelling design narratives through clear visualization and concept communication.
• Influenced senior stakeholders during cross-functional creative development initiatives.

Responsibilities

• Develop a clear storytelling methodology for retail concept development.
• Lead major concept initiatives that influence future store experiences.
• Raise the quality and consistency of storytelling across retail design work.
• Collaborate with Retail Design, Brand, Marketing, and Visual Merchandising teams.
• Drive innovative retail concepts that create emotional connections with shoppers, families, and fans.

Skills

Retail concept design

Storytelling in design

3D visualizations

Stakeholder influence

Cross-functional collaboration

Present design narratives

Job description

LEGO Group is seeking a Retail Concept Design Manager – Storytelling to lead immersive retail concepts that translate brand stories into memorable customer journeys. This permanent role blends strategic thinking, consumer insight, storytelling, and design excellence across global retail environments.

You'll collaborate with Store Design, Visual Merchandising, Marketing, Brand, and Innovation teams to create scalable concepts that inspire play, engagement, and emotional connections with shoppers,