Lead Visual Merchandising Architect – Global Store Concepts

LEGO Gruppe; København; Hybrid; DKK 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Family care leave

Life and disability insurance

Wellbeing programs

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group is seeking a Senior Visual Merchandising Manager in Copenhagen to define and lead the visual merchandising strategy for future LEGO store concepts. You will shape store layout, flow and shopper experience, while ensuring strong product storytelling across channels.

The role requires 10+ years in visual merchandising leadership within global retail, with a track record of cross-functional influence and data-driven decision-making. A hybrid work model is in place with a Copenhagen base.

Qualifications

• Delivered 10+ years of visual merchandising leadership within a global retail brand.
• Led new visual merchandising initiatives from concept development through implementation within a head office or support centre environment.
• Built strong partnerships with Retail Design teams across fixtures, props, merchandising materials and communication formats.
• Applied merchandising expertise including planograms, product allocation and retail execution processes.
• Created impactful retail storytelling and shopper communication solutions through excellent written and verbal communication.
• Demonstrated advanced proficiency with Microsoft Office and experience using data and insights to inform merchandising decisions.

Responsibilities

• Define visual merchandising strategy for future LEGO store concepts.
• Lead store layout, flow and touchpoint prioritisation principles that support commercial performance and shopper engagement.
• Audience-focused product storytelling opportunities across themes, shopper passions and marketing activations.
• Shopper messaging tools across printed and digital channels.
• Visual merchandising guidelines, training tools and support mechanisms that drive consistent execution globally.
• Strong partnerships that elevate the retail experience and identify innovation opportunities across the business.

Skills

Merchandising leadership

Global retail experience

Planograms & allocation

Retail storytelling

Communication skills

Data-driven decisions

MS Office proficiency

Tools

Photoshop

InDesign

Job description

LEGO Group is seeking a Senior Visual Merchandising Manager in Copenhagen to define and lead the visual merchandising strategy for future LEGO store concepts. You will shape store layout, flow and shopper experience, while ensuring strong product storytelling across channels.

The role requires 10+ years in visual merchandising leadership within global retail, with a track record of cross-functional influence and data-driven decision-making. A hybrid work model is in place with a Copenhagen base.