Retail Concept Design Manager – Storytelling

the LEGO Group; Billund; Hybrid; Confidential; Full time

Benefits offered by this job

Family care leave

Life and disability insurance

Headspace wellbeing

Colleague discount

Bonus scheme

Job summary

LEGO Group is seeking a Retail Concept Design Manager – Storytelling to lead immersive retail concepts that translate brand stories into memorable customer journeys. This permanent role blends strategic thinking, consumer insight, storytelling, and design excellence across global retail environments.

You'll collaborate with Store Design, Visual Merchandising, Marketing, Brand, and Innovation teams to create scalable concepts that inspire play, engagement, and emotional connections with shoppers,

Qualifications

• Delivered retail concept and experience design projects from concept through implementation.
• Built storytelling-led concepts that demonstrate strong customer journey thinking.
• Created high-quality 3D visualizations and spatial design solutions for consumer-facing environments.
• Led concept development across retail, experiential, exhibition, themed environment, or brand experience projects.
• Presented compelling design narratives through clear visualization and concept communication.
• Influenced senior stakeholders during cross-functional creative development initiatives.

Responsibilities

• Develop a clear storytelling methodology for retail concept development.
• Lead major concept initiatives that influence future store experiences.
• Raise the quality and consistency of storytelling across retail design work.
• Collaborate with Retail Design, Brand, Marketing, and Visual Merchandising teams.
• Drive innovative retail concepts that create emotional connections with shoppers, families, and fans.

Skills

Retail concept design

Storytelling in design

3D visualizations

Stakeholder influence

Cross-functional collaboration

Present design narratives

Job description

Job Description

Just imagine walking into a store where every space tells a story, every journey sparks curiosity, and every experience deepens a connection with the LEGO® brand. Then make it real.

About The Role

As our Retail Concept Design Manager – Storytelling, you'll lead the creation of immersive retail concepts that bring the LEGO® brand to life through narrative-driven spatial experiences. In this permanent role, you'll combine strategic thinking, consumer insight, storytelling, and design excellence to develop scalable concepts that inspire play, engagement, and brand affinity across global retail environments. Working across Store Design, Visual Merchandising, Marketing, Brand, and Innovation teams, you'll translate brand stories into memorable customer journeys and destination experiences.

Required Qualifications

• Delivered retail concept and experience design projects from concept through implementation
• Built storytelling-led concepts that demonstrate strong customer journey thinking
• Created high-quality 3D visualizations and spatial design solutions for consumer-facing environments
• Led concept development across retail, experiential, exhibition, themed environment, or brand experience projects
• Presented compelling design narratives through clear visualization and concept communication
• Influenced senior stakeholders during cross-functional creative development initiatives

Preferred Qualifications

• Designed interactive or digital experiences that enhance physical environments
• Produced graphic communication or environmental branding solutions within branded spaces

What You'll Build

• A clear storytelling methodology for retail concept development
• Major concept initiatives that influence future store experiences
• Stronger storytelling quality and consistency across retail design work
• Continued collaboration between Retail Design, Brand, Marketing, and Visual Merchandising teams
• Innovative retail concepts that create emotional connections with shoppers, families, and fans

Life on the team

You'll join the Global Store Concepts team at the LEGO Group, a team focused on shaping the future of retail experiences through concepts, design standards, and innovation. We work in a collaborative way, bringing people together for creative reviews, workshops, and concept development while balancing focused design time with a flexible hybrid rhythm. Creative problem solving, collaboration across functions, stakeholder influence, workshop leadership, and innovation thinking are part of how we work every day.

What Success Looks Like

Success means becoming a trusted creative partner across Retail and Brand teams while consistently delivering storytelling-led concepts that raise the quality of customer experiences. You'll help shape next-generation store concepts, contribute to experiential retail innovation, and support the growing integration of physical and digital touchpoints. You'll work closely with Global Retail Concepts, Store Design, Visual Merchandising, Brand Development, Consumer & Shopper Insights, Marketing, Innovation teams, regional retail teams, and external creative agencies to influence the future direction of retail experiences.

Additional Details On This Position

• No relocation assistance is offered for this position.

Compensation

The salary for this position has a range of $107,885.00 - $161,827.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

What’s in it for you?

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow."

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.