Senior Visual Merchandising Lead for Future Store Concepts

Lego Group; København; Hybrid; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Family Care Leave

Insurance coverage

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group is seeking a Senior Visual Merchandising Manager in Copenhagen to shape shopper experiences across future retail formats. You will lead the visual merchandising strategy for store concepts, influencing layout, flow and storytelling in collaboration with multiple teams.

The role requires a seasoned leader with a track record in global retail, proficient in planograms and data-driven decisions, and capable of driving cross-functional projects across design, marketing and operations.

Qualifications

• 10+ years of visual merchandising leadership within a global retail brand.
• Led new visual merchandising initiatives from concept development through implementation.
• Built strong partnerships with Retail Design teams across fixtures, props, merchandising materials and communication formats.
• Applied merchandising expertise including planograms, product allocation and retail execution processes.
• Created impactful retail storytelling and shopper communication solutions through excellent written and verbal communication.
• Demonstrated advanced proficiency with Microsoft Office and experience using data and insights to inform merchandising decisions.

Responsibilities

• Define visual merchandising strategy for future store concepts.
• Store layout, flow and touchpoint prioritisation principles that support commercial performance and shopper engagement.
• Audience-focused product storytelling opportunities across themes, shopper passions and marketing activations.
• Shopper messaging tools across printed and digital channels.
• Visual merchandising guidelines, training tools and support mechanisms that drive consistent execution globally.
• Strong partnerships that elevate the retail experience and identify innovation opportunities across the business.

Skills

Merchandising leadership

Store concepts

Product storytelling

Data-driven decisions

Cross-functional collaboration

Tools

Photoshop

InDesign

Job description

LEGO Group is seeking a Senior Visual Merchandising Manager in Copenhagen to shape shopper experiences across future retail formats. You will lead the visual merchandising strategy for store concepts, influencing layout, flow and storytelling in collaboration with multiple teams.

The role requires a seasoned leader with a track record in global retail, proficient in planograms and data-driven decisions, and capable of driving cross-functional projects across design, marketing and operations.