Senior Visual Merchandising Strategist, Future Stores

1001 LEGO System A/S; København; Hybrid; DKK 1,000,000 - 1,300,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group in Copenhagen HUB seeks a Senior Visual Merchandising Manager to define and lead visual merchandising strategy for future store concepts, shaping store flow and shopper engagement. You will collaborate across Retail Design & Development, Planning & Merchandising, Operations, Marketing Communications, Digital & Shopper Product, and more to ensure scalable, innovative retail experiences.

The role emphasizes creativity, commercial thinking, and cross-functional influence to drive LEGO

Qualifications

• Delivered 10+ years of visual merchandising leadership within a global retail brand.
• Led initiatives from concept development through implementation within a head office or support centre environment.
• Built strong partnerships with Retail Design teams across fixtures, props, merchandising materials and communication formats.
• Applied merchandising expertise including planograms, product allocation and retail execution processes.
• Created impactful retail storytelling and shopper communication solutions through excellent written and verbal communication.
• Demonstrated advanced proficiency with Microsoft Office and experience using data and insights to inform merchandising decisions.

Responsibilities

• Visual merchandising strategy for future store concepts.
• Store layout, flow and touchpoint prioritisation principles that support commercial performance and shopper engagement.
• Audience-focused product storytelling opportunities across themes, shopper passions and marketing activations.
• Shopper messaging tools across printed and digital channels.
• Visual merchandising guidelines, training tools and support mechanisms that drive consistent execution globally.
• Strong partnerships that elevate the retail experience and identify innovation opportunities across the business.

Skills

Visual merchandising leadership

Cross-functional collaboration

Planograms / product allocation

Storytelling / shopper communication

Data & insights usage

Microsoft Office

Photoshop

InDesign

Danish & English communication

Tools

Photoshop

InDesign

Job description

LEGO Group in Copenhagen HUB seeks a Senior Visual Merchandising Manager to define and lead visual merchandising strategy for future store concepts, shaping store flow and shopper engagement. You will collaborate across Retail Design & Development, Planning & Merchandising, Operations, Marketing Communications, Digital & Shopper Product, and more to ensure scalable, innovative retail experiences.

The role emphasizes creativity, commercial thinking, and cross-functional influence to drive LEGO