Senior Visual Merchandising Manager

LEGO Gruppe; København; Hybrid; DKK 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Family care leave

Life and disability insurance

Wellbeing programs

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group is seeking a Senior Visual Merchandising Manager in Copenhagen to define and lead the visual merchandising strategy for future LEGO store concepts. You will shape store layout, flow and shopper experience, while ensuring strong product storytelling across channels.

The role requires 10+ years in visual merchandising leadership within global retail, with a track record of cross-functional influence and data-driven decision-making. A hybrid work model is in place with a Copenhagen base.

Qualifications

• Delivered 10+ years of visual merchandising leadership within a global retail brand.
• Led new visual merchandising initiatives from concept development through implementation within a head office or support centre environment.
• Built strong partnerships with Retail Design teams across fixtures, props, merchandising materials and communication formats.
• Applied merchandising expertise including planograms, product allocation and retail execution processes.
• Created impactful retail storytelling and shopper communication solutions through excellent written and verbal communication.
• Demonstrated advanced proficiency with Microsoft Office and experience using data and insights to inform merchandising decisions.

Responsibilities

• Define visual merchandising strategy for future LEGO store concepts.
• Lead store layout, flow and touchpoint prioritisation principles that support commercial performance and shopper engagement.
• Audience-focused product storytelling opportunities across themes, shopper passions and marketing activations.
• Shopper messaging tools across printed and digital channels.
• Visual merchandising guidelines, training tools and support mechanisms that drive consistent execution globally.
• Strong partnerships that elevate the retail experience and identify innovation opportunities across the business.

Skills

Merchandising leadership

Global retail experience

Planograms & allocation

Retail storytelling

Communication skills

Data-driven decisions

MS Office proficiency

Tools

Photoshop

InDesign

Job description

Job Description

Just imagine creating the visual merchandising principles that shape the next generation of LEGO® Retail stores around the world. Then make it real.

About the role

As our Senior Visual Merchandising Manager, you'll help define how shoppers experience LEGO® products across future retail concepts. You'll lead visual merchandising strategy for new store formats, shaping store flow, product storytelling, shopper communication and experience activation. Working across Retail Design & Development, Retail Planning & Merchandising, Retail Operations, Marketing Communications, Digital & Shopper Product, and Retail Experience & Marketing teams, you'll play a critical role in supporting the continued growth of the LEGO Group's retail business.

Please not that this role is based in our Copenhagen HUB and no relocation assistance is offered.

Required Qualifications

• Delivered 10+ years of visual merchandising leadership within a global retail brand.
• Led new visual merchandising initiatives from concept development through implementation within a head office or support centre environment.
• Built strong partnerships with Retail Design teams across fixtures, props, merchandising materials and communication formats.
• Applied merchandising expertise including planograms, product allocation and retail execution processes.
• Created impactful retail storytelling and shopper communication solutions through excellent written and verbal communication.
• Demonstrated advanced proficiency with Microsoft Office and experience using data and insights to inform merchandising decisions.

Preferred Qualifications

• Used Photoshop and/or InDesign in a professional environment.
• Worked in international retail environments supporting multiple markets.
• Communicated in Danish alongside fluent English.
• Supported innovation pilots or test-and-learn retail programs.

What you’ll build

• Visual merchandising strategy for future store concepts.
• Store layout, flow and touchpoint prioritisation principles that support commercial performance and shopper engagement.
• Audience-focused product storytelling opportunities across themes, shopper passions and marketing activations.
• Shopper messaging tools across printed and digital channels.
• Visual merchandising guidelines, training tools and support mechanisms that drive consistent execution globally.
• Strong partnerships that elevate the retail experience and identify innovation opportunities across the business.

If you've worked in a role where you've transformed shopper experiences through visual merchandising, design partnerships and commercial storytelling, you'll feel at home here. What matters most is your ability to combine creativity, commercial thinking and cross-functional influence to create meaningful retail experiences.

Life on the team

The Visual Merchandising team shapes the in-store experience through visual merchandising solutions that activate products, elevate shopper messaging and support consistent execution across store formats. As part of Retail Experience & Marketing, we're at our best when we work together. We connect, interact and engage with shoppers every day, and we enjoy bringing the LEGO brand to life. You'll join a collaborative team that values creativity, curiosity, flexibility, problem solving and strong partnership across functions.

What success looks like

You'll become a trusted leader in defining visual merchandising principles for future retail concepts while helping ensure commercial and experience metrics are achieved. Over time, your impact will be seen through stronger shopper storytelling, scalable execution frameworks and innovative retail experiences that support continued LEGO Retail expansion. You'll work closely with leaders and specialists across Retail Design, Merchandising, Operations, Marketing and Digital teams to make that vision a reality.

#LI-SG2

#LI-Hybrid

What’s in it for you?

Here is what you can expect:

Family Care Leave

We offer enhanced paid leave options for those important times.

Insurances

All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing

We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount

We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus

We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace

When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.