Senior PMM — Remote GTM for Open Source

Canonical Ltd.; København; Remote; DKK 812,000 - 1,218,000; Full time

Benefits offered by this job

Fully remote work

Learning and development budget

Annual compensation review

Recognition rewards

Annual holiday leave

Parental Leave

Employee Assistance Programme

Travel to meet colleagues at sprints

Priority travel upgrades

Job summary

Canonical is seeking a Senior Product Marketing Manager to drive GTM for key products in a fully remote, international setting. You will shape messaging for developers and enterprise buyers and partner with product, engineering, sales, and content teams to bring campaigns to life.

The ideal candidate thrives on technology marketing, storytelling, and data-driven experimentation, with a passion for open source. You will own campaigns, measure impact, and guide product-led growth across markets.

Qualifications

• Experience creating GTM strategies for B2B software.
• Strong storytelling for technical and business audiences.
• Proven ability to collaborate across product, sales and marketing.

Responsibilities

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers - from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.

Skills

GTM strategy

Messaging & positioning

Campaign planning

Cross-functional collaboration

Tools

Marketing automation tools

CRM systems

Job description

Canonical is seeking a Senior Product Marketing Manager to drive GTM for key products in a fully remote, international setting. You will shape messaging for developers and enterprise buyers and partner with product, engineering, sales, and content teams to bring campaigns to life.

The ideal candidate thrives on technology marketing, storytelling, and data-driven experimentation, with a passion for open source. You will own campaigns, measure impact, and guide product-led growth across markets.