Senior Lifecycle Marketing Manager — Retention & Growth

Hub; København; On-site; DKK 523,000 - 710,000; Full time

Job summary

Shine in Berlin seeks a data-driven Senior Lifecycle Manager to own the post-acquisition customer journey. You will design, implement, and optimize strategies to boost retention and drive growth through targeted upsell and cross-sell initiatives.

You will collaborate with Product, Sales, and Customer Success to reduce churn, improve ARPU, and ensure a seamless, value-driven customer experience across channels. Fluency in German and English is required.

Qualifications

• Proven experience in a Lifecycle, CRM, or Retention Marketing role in a B2B SaaS/tech company.
• Strong track record of successful upselling and retention campaigns with measurable results.
• Experience with marketing automation and CRM platforms (HubSpot, Braze, SFMC).
• Highly analytical, data-driven, translating data into actionable insights.
• Excellent project management and cross-functional collaboration skills.
• Customer-centric mindset and passion for improving the user journey.
• Fluency in German and English is required.

Responsibilities

• Develop and execute a lifecycle marketing strategy to boost engagement, loyalty, and reduce churn.
• Identify upsell opportunities and triggers for higher-tier plans or cross-sell features.
• Manage multi-channel campaigns across email, in-app messaging, and push notifications.
• Analyze customer behavior to uncover pain points and value opportunities.
• Collaborate with Product, Sales, and Customer Success for a seamless experience.
• Measure, report, and optimize KPIs like churn, LTV, and upsell revenue (via A/B tests).
• Be the voice of the customer to inform product and experience improvements.

Skills

Lifecycle Marketing

CRM

Retention Marketing

Upsell campaigns

Analytics

Project management

Customer-centric

German & English

Tools

HubSpot

Braze

Salesforce Marketing Cloud

Job description

Shine in Berlin seeks a data-driven Senior Lifecycle Manager to own the post-acquisition customer journey. You will design, implement, and optimize strategies to boost retention and drive growth through targeted upsell and cross-sell initiatives.

You will collaborate with Product, Sales, and Customer Success to reduce churn, improve ARPU, and ensure a seamless, value-driven customer experience across channels. Fluency in German and English is required.