Sr Communications Strategist - 1 Year Contract

the LEGO Group; Billund; On-site; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life & Disability Insurance

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid work policy

Job summary

The LEGO Group in Billund, Denmark seeks a Senior Manager, Communications Strategist to design integrated communications experiences across owned, earned, paid and shared media. The role focuses on planning, storytelling and cross-team collaboration within The LEGO Agency and Global Communication Strategy.

You will drive audience-centric planning, use data to inform strategies, and craft journeys across touchpoints, aiming to engage kids, adults and the brand while delivering bold ideas.

Qualifications

• Significant experience in a communications planning or strategy role, responsible for channel and campaign planning and communication architecture.
• Experience using data-driven planning tools, audience insight (qual and quant) and effectiveness data to build plans.

Responsibilities

• Create multichannel communications plans combining owned, earned, paid and shared media.
• Bring big ideas to life across our ecosystem in key campaign periods and across the year, with connected user journeys across multiple touchpoints.
• Combine creativity and effectiveness through understanding of audiences, touchpoints and channel thinking.
• Apply understanding of how brands grow and how effective comms create impact and results.
• Use data and research to inform your approach, while remaining open to creative innovation.
• Strong storytelling, persuasive pitching and partner engagement to get teams onboard with your thinking.
• Help craft and develop our planning processes and collaboration across marketing and channel teams.
• Support colleagues to refine their thinking and build relationships across LEGO.

Skills

Communications planning

Strategy development

Channel planning

Data-driven planning

Audience insight

Media ownership

Job description

Job Description

Senior Manager, Communications Strategist

Are you the master-builder who can help us plan exciting integrated communications experiences using everything the LEGO Group has to play with? If so, we'd love to hear from you!

We’re looking for an experienced planner/strategist who knows their owned from their earned, who dreams in consumer journeys, who gets as excited about a planning process as they do about big bold brave ideas! The LEGO Agency is responsible for designing and building integrated comms experiences across all touchpoints owned, earned, shared and paid, and we'd like you to join the team to create the most engaging and effective strategies for kids, adults and the brand.

This role is a 1-year contract

Core Responsibilities

• Create and define multichannel communications plans combining owned, earned, paid and shared media
• Bring big ideas to life across our ecosystem in key campaign periods and across the year, through clear, compelling and connected user journeys across multiple touchpoints
• Combine creativity and effectiveness through strong understanding of audiences, touchpoints and channel thinking
• Apply your understanding of how brands grow, and how effective comms create impact and get results
• Use data and research to inform your approach, whilst being open to creative innovation and exploration
• Strong storytelling, persuasive pitching and partner engagement to get teams excited and onboard with your thinking
• Help to craft and develop our planning processes and collaboration across marketing and channel teams.
• Support your colleagues to refine their thinking, and build relationships across LEGO to create engaging experiences
• Interested and curious about the world, challenges our view, and brings new perspectives to how we work

Play your part in our team succeeding

The LEGO Agency is the global LEGO in‑house advertising agency, creating award‑winning and compelling content and campaigns for the LEGO brand. The Global Communication Strategy department is all about understanding audience and channel behaviours; to inspire and frame creative work. The team leads and develops strategies for all LEGO channels, earned, owned and paid.

Do you have what it takes?

• Significant experience in a communications planning or strategy role, responsible for channel and campaign planning, and communication architecture.
• Experience of using data‑driven planning tools, audience insight (qual and quant) and effectiveness data to build plans, and working to within a defined planning processes.
• Experience of working with channels / media owners to develop creative and executional thinking.
• Ability to stay ahead and move with consumer behaviours, technology platforms, and cultural shifts
• Excellent communication skills – written, verbal, and emotional to be a key member of our team
• Desire to stay close to projects throughout their life‑cycle to maintaining strategic and creative excellence
• Passion for creating communication work that has an impact, that matters and that’s memorable

Preferred

• Experience within a global strategy/planning context beneficial, or working within a ‘multiple markets / regional’ capacity
• Excellent presentation skills
• Big team and cross‑org collaborations

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.