Senior Director, Kids Strategy & Growth

Lego Group; Denmark; Hybrid; DKK 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Job summary

The LEGO Group in Billund is seeking a Senior Director Consumer Group Kids to drive global strategy and portfolio leadership for the Kids segment. You will lead with vision, translate insights into action, and partner across franchises to deliver ambitious plans with high visibility.

We expect extensive experience in senior marketing or strategy roles, exceptional storytelling, and a collaborative leadership style. The role offers a hybrid work model with impact across the organization.

Qualifications

• Extensive experience in high-profile marketing roles, consulting, or strategy.
• Strategic storytelling to translate data into actionable plans.
• Leadership excellence with proven marketing and commercial success.
• Ability to thrive in a dynamic, matrix environment.
• Collaborative leadership with cross-functional teams.
• Detail-oriented achiever able to manage multiple priorities.

Responsibilities

• Strategy & Performance: Develop strategic growth plans for Boys and Girls, aligning with global targets and adapting to market changes.
• Portfolio Management: Set the direction for our large kids portfolio to meet diverse consumer and business needs.
• Business and Consumer Insights: Rely heavily on data-driven insights to guide decisions and refine strategies for optimal results.
• Go-to-Market Strategy: Coordinate cohesive GTM strategies with marketing teams to boost brand visibility.
• Cross Franchise Initiatives: Support and synchronize teams on impactful programs like our Girls growth platform
• She Built That.

Skills

Strategy

Leadership

Storytelling

Growth mindset

Collaboration

Attention to detail

Job description

The LEGO Group in Billund is seeking a Senior Director Consumer Group Kids to drive global strategy and portfolio leadership for the Kids segment. You will lead with vision, translate insights into action, and partner across franchises to deliver ambitious plans with high visibility.

We expect extensive experience in senior marketing or strategy roles, exceptional storytelling, and a collaborative leadership style. The role offers a hybrid work model with impact across the organization.