Multichannel Communications Strategist — 1-Year Contract (Hybrid)

Go Fractional; Denmark; Hybrid; DKK 700,000 - 900,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Agency in Billund, London, Copenhagen is seeking a Sr Communications Strategist for a 1-year contract to plan integrated communications experiences across owned, earned, shared and paid media. You will lead multichannel strategies that connect consumer journeys with business goals.

You’ll bring data-driven planning, audience insight and cross-functional collaboration to the table, shaping how LEGO brands grow through creative, measurable campaigns that resonate with kids, families and

Qualifications

• Significant experience in a communications planning or strategy role.
• Experience using data-driven planning tools and audience insights.
• Experience collaborating with channels/media owners.
• Ability to anticipate consumer behaviour and adapt to cultural shifts.
• Excellent written and spoken communication skills.
• Passion for creating memorable, impactful comms.

Responsibilities

• Create and define multichannel communications plans combining owned, earned, paid and shared media.
• Develop customer journeys across touchpoints and campaign periods.
• Apply understanding of audiences and channels to drive effectiveness.
• Use data and research to inform planning while enabling creative innovation.
• Show strong storytelling and persuasive pitching to engage teams.
• Help craft planning processes and ensure cross-team collaboration.
• Support colleagues to refine thinking and build LEGO relationships.
• Stay curious and bring new perspectives to ways of working.

Skills

Strategic planning

Integrated campaigns

Audience insights

Data-driven planning

Storytelling

Stakeholder engagement

Cross-functional collaboration

Presentation skills

Global/ multi-market experience

Job description

LEGO Agency in Billund, London, Copenhagen is seeking a Sr Communications Strategist for a 1-year contract to plan integrated communications experiences across owned, earned, shared and paid media. You will lead multichannel strategies that connect consumer journeys with business goals.

You’ll bring data-driven planning, audience insight and cross-functional collaboration to the table, shaping how LEGO brands grow through creative, measurable campaigns that resonate with kids, families and