Senior Integrated Campaign Partner

lego; Denmark; On-site; DKK 900,000 - 1,300,000; Full time

Job summary

LEGO Group is seeking a Senior Business Partner in Our LEGO Agency (OLA) to act as a strategic bridge between the business and OLA, leading integrated campaigns from brief to delivery and ensuring campaigns are fame-driving and fan-building.

You will partner with business leaders and creative, strategy, production and specialist teams to understand and challenge the business need, translate it into clear creative asks, anticipate what is coming and connect briefs to bigger business opportunities.

Qualifications

• Demonstrated experience serving as a senior account, client or business lead within a leading advertising agency.
• Led complex integrated campaigns across multiple channels, audiences and markets.
• Shaped and strengthened briefs to unlock stronger creative and commercial outcomes.
• Influenced senior stakeholders and aligned cross-functional teams around shared business objectives.
• Managed campaign scope, resource planning, budgets and delivery across complex workstreams.
• Applied a strong understanding of modern marketing, including brand, social, digital, experiential, content and commerce.
• Navigated ambiguity and complexity while creating clarity, momentum and direction for teams and stakeholders.
• Demonstrated a passion for creativity, creative effectiveness and delivering meaningful business outcomes.

Responsibilities

• Lead strategic partnerships with senior stakeholders across the LEGO Group.
• Shape campaign ambition from the earliest stages, ensuring business challenges are translated into clear creative opportunities.
• Bring together strategy, creative, production and specialist capabilities to deliver integrated campaigns.
• Champion ambitious creative thinking while balancing business priorities and commercial considerations.
• Build trusted relationships that enable collaboration, alignment and stronger outcomes.
• Drive campaign excellence through effective planning, prioritisation and delivery.
• Help evolve how OLA partners with the business to create more impactful and integrated work.

Skills

Senior account lead

Integrated campaigns

Stakeholder influence

Budget management

Job description

LEGO Group is seeking a Senior Business Partner in Our LEGO Agency (OLA) to act as a strategic bridge between the business and OLA, leading integrated campaigns from brief to delivery and ensuring campaigns are fame-driving and fan-building.

You will partner with business leaders and creative, strategy, production and specialist teams to understand and challenge the business need, translate it into clear creative asks, anticipate what is coming and connect briefs to bigger business opportunities.