Senior Business Partner — Integrated Campaigns Lead

1001 LEGO System A/S; Østerby; Hybrid; DKK 900,000 - 1,500,000; Full time

Benefits offered by this job

Family Care Leave

Life Insurance

Disability Insurance

Wellbeing resources

Colleague Discount

Bonus Scheme

Job summary

The LEGO Group’s internal agency, LEGO Agency (OLA), seeks a Senior Business Partner to bridge business and creative teams, leading integrated campaigns from brief to delivery. You’ll own the creative ambition across campaigns, balancing scope, budgets and timelines while driving commercial health and stakeholder alignment.

You will partner with business leaders and cross-functional teams to deliver ambitious, fame-driving work across global markets, fostering a culture of collaboration,

Qualifications

• Demonstrated senior account or business lead experience in a top ad agency.
• Led complex integrated campaigns across channels, audiences and markets.
• Shaped briefs to unlock stronger creative and commercial outcomes.
• Influenced senior stakeholders and aligned cross-functional teams.
• Managed campaign scope, resources and budgets across workstreams.
• Strong understanding of modern marketing, including brand and digital.
• Navigated ambiguity to create clarity, momentum and direction.
• Passion for creativity and meaningful business results.

Responsibilities

• Lead strategic partnerships with senior LEGO Group stakeholders.
• Shape campaign ambition from the earliest stages.
• Coordinate strategy, creative, production and specialist teams.
• Champion ambitious thinking while balancing business priorities.
• Build trusted relationships for collaboration and alignment.
• Drive planning, prioritisation and delivery excellence.
• Evolve how OLA partners with the business for impact.

Skills

Senior leadership

Integrated campaigns

Stakeholder management

Budget management

Marketing knowledge

Creative briefing

Agile working

Job description

The LEGO Group’s internal agency, LEGO Agency (OLA), seeks a Senior Business Partner to bridge business and creative teams, leading integrated campaigns from brief to delivery. You’ll own the creative ambition across campaigns, balancing scope, budgets and timelines while driving commercial health and stakeholder alignment.

You will partner with business leaders and cross-functional teams to deliver ambitious, fame-driving work across global markets, fostering a culture of collaboration,