Senior Business Partner: Integrated Campaigns Leader

Lego Group; Billund; Hybrid; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing programs

Colleague discount

Bonus scheme

Hybrid Working

Job summary

The LEGO Group is seeking a Senior Business Partner within Our LEGO Agency (OLA) to lead integrated campaigns from brief to delivery, connecting business ambition with world-class creativity.

You will partner with business leaders and cross‑functional teams to understand needs, translate them into clear creative asks, own the campaign ambition, and manage scope, resources and budget for commercially impactful work.

Qualifications

• Demonstrated experience as a senior account, client or business lead within a leading advertising agency.
• Led complex integrated campaigns across multiple channels, audiences and markets.
• Shaped and strengthened briefs to unlock stronger creative and commercial outcomes.
• Influenced senior stakeholders and aligned cross-functional teams around shared business objectives.
• Managed campaign scope, resource planning, budgets and delivery across complex workstreams.
• Applied a strong understanding of modern marketing, including brand, social, digital, experiential, content and commerce.
• Navigated ambiguity and complexity while creating clarity, momentum and direction for teams and stakeholders.
• Demonstrated a passion for creativity, creative effectiveness and delivering meaningful business outcomes.

Responsibilities

• Lead strategic partnerships with senior stakeholders across the LEGO Group.
• Shape campaign ambition from the earliest stages, ensuring business challenges are translated into clear creative opportunities.
• Bring together strategy, creative, production and specialist capabilities to deliver integrated campaigns.
• Champion ambitious creative thinking while balancing business priorities and commercial considerations.
• Build trusted relationships that enable collaboration, alignment and stronger outcomes.
• Drive campaign excellence through effective planning, prioritisation and delivery.
• Help evolve how OLA partners with the business to create more impactful and integrated work.

Skills

Senior account lead

Integrated campaigns

Stakeholder management

Budget delivery

Cross-functional teamwork

Strategic thinking

Creative briefing

Job description

The LEGO Group is seeking a Senior Business Partner within Our LEGO Agency (OLA) to lead integrated campaigns from brief to delivery, connecting business ambition with world-class creativity.

You will partner with business leaders and cross‑functional teams to understand needs, translate them into clear creative asks, own the campaign ambition, and manage scope, resources and budget for commercially impactful work.