Senior Copywriter - Social-First Global Campaigns

The Great Yellow Brick Company; Billund; Hybrid; DKK 550,000 - 750,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid work option

Job summary

LEGO Group, based in Billund, Denmark, is seeking a Senior Copywriter to join Our LEGO Agency. You’ll help shape global, insight-driven campaigns that inspire kids and parents, collaborating with design and marketing to deliver best-in-class creative work.

In this role you’ll lead integrated advertising campaigns from idea to final execution with a strong focus on social-first creativity, working with 40+ creatives in the Concept & Campaign team.

Qualifications

• Strong experience in campaign and concept development with a strong copywriting background.
• Understanding of social-first platforms and creator culture.
• Ability to turn insights into fresh, culturally relevant ideas across channels.
• Excellent collaboration, presentation, and communication skills in English.

Responsibilities

• Crack briefs with bold, original concepts across platforms and media.
• Develop compelling copy, storytelling, and creative ideas that connect with audiences.
• Champion social-first thinking, creating ideas native to today's platforms and culture.
• Stay ahead of emerging platforms, trends, formats, and audience behaviours.
• Present and sell creative concepts to partners and stakeholders.
• Drive campaign work end-to-end from concept development to final assets.
• Collaborate across Our LEGO Agency to deliver on campaign milestones.
• Inspire the team with strong creative thinking, exceptional craft, and trusted relationships.

Skills

Campaign development

Copywriting

Social-first mindset

Storytelling

English communication

Job description

LEGO Group, based in Billund, Denmark, is seeking a Senior Copywriter to join Our LEGO Agency. You’ll help shape global, insight-driven campaigns that inspire kids and parents, collaborating with design and marketing to deliver best-in-class creative work.

In this role you’ll lead integrated advertising campaigns from idea to final execution with a strong focus on social-first creativity, working with 40+ creatives in the Concept & Campaign team.