Senior Copywriter: Social-First Campaigns Lead

the LEGO Group; Billund; Hybrid; Confidential; Full time

Benefits offered by this job

Hybrid Working

Life and disability insurance

Colleague discount

Bonus scheme

Job summary

The LEGO Group, based in Billund, Denmark, seeks a Senior Copywriter to shape global, insight-driven campaigns that connect with kids and parents. You will join Our LEGO Agency and help lead social-first creative work with a worldwide scope.

You’ll craft compelling copy, drive campaigns end-to-end, and collaborate with design and marketing partners to deliver best-in-class creative output.

Qualifications

• Strong experience in campaign and concept development with a copywriting background.
• Ability to craft stories that fit across platforms and formats.
• Proven talent in creating culturally resonant ideas for social media.

Responsibilities

• Lead integrated advertising campaigns from idea to final execution.
• Develop copy, storytelling, and creative concepts for social-first content.
• Collaborate with partners across Our LEGO Agency to meet milestones.
• Present concepts to stakeholders with clear rationale and impact.
• Drive campaign work end-to-end and ensure high creative craft.

Skills

Campaign concept development

Copywriting

Social-first thinking

Storytelling

English communication

Job description

The LEGO Group, based in Billund, Denmark, seeks a Senior Copywriter to shape global, insight-driven campaigns that connect with kids and parents. You will join Our LEGO Agency and help lead social-first creative work with a worldwide scope.

You’ll craft compelling copy, drive campaigns end-to-end, and collaborate with design and marketing partners to deliver best-in-class creative output.