Senior Copywriter: Social-First Campaigns Lead

lego; Denmark; On-site; DKK 520,000 - 720,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Job summary

The LEGO Group, through Our LEGO Agency, is seeking a Senior Copywriter to lead integrated campaigns from idea to final execution with a social-first focus. Based in Billund, Denmark, you will collaborate with design and marketing partners to craft copy that resonates across platforms.

You will crack briefs with bold concepts, develop storytelling, and present ideas to stakeholders, driving campaigns end-to-end while inspiring the creative team.

Responsibilities

• Crack briefs with bold, original concepts that work across platforms and media
• Develop compelling copy, storytelling, and creative ideas that connect with audiences
• Champion social-first thinking, creating ideas that feel native to today's platforms and culture
• Stay ahead of emerging platforms, trends, formats, and audience behaviours, bringing fresh thinking into the team
• Present and sell creative concepts to partners and stakeholders
• Drive campaign work end-to-end from concept development to final assets
• Collaborate across Our LEGO Agency to deliver on campaign milestones
• Inspire the team with strong creative thinking, exceptional craft, and trusted relationships

Job description

The LEGO Group, through Our LEGO Agency, is seeking a Senior Copywriter to lead integrated campaigns from idea to final execution with a social-first focus. Based in Billund, Denmark, you will collaborate with design and marketing partners to craft copy that resonates across platforms.

You will crack briefs with bold concepts, develop storytelling, and present ideas to stakeholders, driving campaigns end-to-end while inspiring the creative team.