Senior Copywriter: Global Social Campaigns

1001 LEGO System A/S; Østerby; Hybride; DKK 600 000 - 960 000; Plein temps

Avantages offerts par ce poste

Family Care Leave

Insurances

Wellbeing resources

Colleague Discount

Bonus scheme

Résumé du poste

The LEGO Group in Billund, Denmark, is seeking a Senior Copywriter to develop global campaigns that inspire kids and parents. You will craft bold copy, storytelling, and social-first concepts that resonate across platforms.

You'll collaborate with Our LEGO Agency, translate insights into culturally relevant ideas, present concepts to partners, and drive end-to-end campaign work. Hybrid work model and a strong focus on creativity, wellbeing and career growth are offered.

Qualifications

• Strong background in campaign and concept development with copywriting emphasis.
• Solid understanding of social platforms, creator culture, and what makes content resonate.
• Ability to turn insights into culturally relevant ideas that travel across channels.
• Excellent collaboration and communication skills in English.

Responsabilités

• Crack briefs with bold, original concepts that work across platforms and media.
• Develop compelling copy, storytelling, and creative ideas that connect with audiences.
• Champion social-first thinking, creating ideas native to today's platforms and culture.
• Stay ahead of emerging platforms, trends, formats, and audience behaviours.
• Present and sell creative concepts to partners and stakeholders.
• Drive campaign work end-to-end from concept development to final assets.
• Collaborate across Our LEGO Agency to deliver on campaign milestones.
• Inspire the team with strong creative thinking, exceptional craft, and trusted relationships.

Connaissances

Campaign development

Copywriting

Social-first thinking

Presentation skills

Description du poste

The LEGO Group in Billund, Denmark, is seeking a Senior Copywriter to develop global campaigns that inspire kids and parents. You will craft bold copy, storytelling, and social-first concepts that resonate across platforms.

You'll collaborate with Our LEGO Agency, translate insights into culturally relevant ideas, present concepts to partners, and drive end-to-end campaign work. Hybrid work model and a strong focus on creativity, wellbeing and career growth are offered.