Sales Manager

Cannordic A/S; København; On-site; DKK 90,000 - 140,000; Full time

Benefits offered by this job

Copenhagen-based workplace

Approximately 10% international travel

Professional development

Job summary

Cannordic A/S in Copenhagen seeks a commercially driven Sales Manager to develop international SME accounts and win new business. You will drive distribution of CANNASEN® branded and own-label products, build a qualified pipeline, and negotiate profitable partnerships in a fast-growing MedTech/OTC environment.

Join a small, agile team reporting to the CCO, with opportunities to work across regulatory, operations, marketing and sales, including 10% international travel.

Qualifications

• Minimum of 3 years of B2B sales or business development experience.
• Experience building a pipeline, acquiring new customers, and progressing opportunities to signed agreements.
• Strong negotiation and forecasting abilities; accountable lead-to-deal mindset.
• Experience managing distributors, SME customers or key accounts across multiple markets.
• Fluent English with excellent written, verbal, and presentation skills.

Responsibilities

• Build and manage a qualified international sales pipeline across markets, channels, and customer segments.
• Identify, engage and acquire new SME customers through structured prospecting and consultative selling.
• Use AI-enabled tools to support market mapping, research, lead qualification, and pipeline management.
• Develop key accounts through joint business plans, product launches, and growth initiatives.
• Negotiate and close profitable partnerships for CANNASEN branded and own-label products.
• Identify new markets aligned with regulatory capabilities and commercial priorities.
• Maintain reliable forecasts to support six-month production planning and 12-month budgeting.
• Monitor sales performance, pipeline health, account profitability, and risks; take corrective action.

Skills

B2B sales experience

Pipeline development

Negotiation

Forecasting

Project management

English presentation

Education

Bachelor's degree in business/marketing or related field

Tools

CRM systems

Microsoft Excel

PowerPoint

AI-enabled tools in commercial work

Job description

CANNORDIC is looking for a self-driven sales professional to accelerate our international growth. We are aMedTech scale-up with a proven track record of more than one million units sold since launch.

At CANNORDIC, you can craft your career and bring ideas to life within a team of pioneers. Our CANNASEN® brand,unique CBD technology, and fast-growing global business will provide numerous opportunities to develop your skillsand explore new paths.

About the job

We are seeking a commercially driven Sales Manager to develop international SME accounts and win new business. You will join a small, highly collaborative team with short decision-making processes.

You will drive distribution and sales of our product portfolio, including CANNASEN® branded and own-label products. You will identify new opportunities, build a qualified pipeline and negotiate profitable partnerships thatcreate value for both CANNORDIC and our customers. AI-enabled tools will support prospecting, market mapping,account research, lead qualification and pipeline management.

The role reports to CCO, Mikkel Raahauge Nielsen and is based at our office in Copenhagen.

Key responsibilities:

• Build and manage a qualified international sales pipeline across relevant markets, channels and customersegments.
• Identify, engage and acquire new SME customers through structured prospecting, research, qualificationand consultative selling.
• Use AI-enabled tools to support market mapping, account research, lead qualification, sales preparation andpipeline management.
• Develop selected key accounts through joint business plans, product launches, training and commerciallysound growth initiatives.
• Negotiate and close profitable partnership agreements for CANNASEN® branded and own-label products.
• Identify new markets that align with CANNORDIC’s regulatory capabilities and commercial priorities.
• Maintain reliable customer forecasts to support production planning six months ahead and commercialbudgeting for 12 months or more.
• Monitor sales performance, pipeline health, account profitability, investments and commercial risks, takingcorrective action when required.
• Collaborate with regulatory, operations, marketing and other stakeholders to ensure compliant launches andexcellent customer execution.
• Build strong partner capabilities through product education and ongoing knowledge sharing, supportingsustainable repeat business.

Required qualifications:

• At least three years of successful B2B sales or business development experience, preferably within pharmaceuticals, OTC healthcare, MedTech or retail.
• Demonstrated ability to build a pipeline, acquire new customers and progress opportunities from first contactto signed agreement.
• Strong commercial and negotiation skills, with a resilient and accountable lead-to-deal mindset.
• Experience managing distributors, SME customers or key accounts across multiple markets.
• Ability to interpret commercial data and translate insights into effective account and sales strategies.
• Strong planning, prioritisation, forecasting and project-management capabilities.
• Self-motivated and comfortable taking ownership in a small, agile organisation while collaborating effectively across functions.
• Excellent written, verbal and presentation skills in English.
• Proficiency in Microsoft Excel and PowerPoint and practical experience using AI-enabled tools in commercial work.
• A bachelor’s degree in business administration, sales, marketing or a related field—or equivalent relevant experience.

Preferred qualifications:

• Experience from a regulated healthcare, pharmaceutical, cannabinoid or OTC environment.
• Experience with international distributors and own-label partnerships.
• Knowledge of market-entry considerations and local regulatory requirements.
• Fluent English and another foreign language apart from Danish relevant for European negotiation.
• Experience with CRM systems, structured forecasting and data-driven account planning.

What we offer:

• A key commercial role with direct influence on CANNORDIC’s international growth.
• Responsibility and autonomy in a small, agile organisation with short decision-making processes.
• The opportunity to work with innovative products in the growing MedTech and OTC healthcare sector.
• International exposure through customers, distributors, trade fairs and industry events.
• Professional development through close collaboration across sales, marketing, operations and regulatory affairs.
• A Copenhagen-based workplace and approximately 10% international travel.

About CANNORDIC:

CANNORDIC A/S is a Danish MedTech company developing, manufacturing and commercialising over-the-counter products under pharmaceutical legislation. We combine science, nature and cannabinoid technology to create innovative products with a focus on efficacy and bioavailability.

Our portfolio comprises 21 cannabidiol-based products, including 11 patent-pending products. Nine products are currently available in European markets through more than 3,000 points of sale, and more than one million units have been sold since launch. Learn more about CANNORDIC and the CANNASEN® brand at www.cannordic.com .