Marketing Manager, Nordics

Align Technology; København; Vor Ort; DKK 600.000 - 820.000; Vollzeit

Zusammenfassung

Align Technology is seeking a Marketing Manager Nordics to develop and execute the Danish and Nordic marketing plan in line with company strategy. Based in Copenhagen, the role involves travel within the market and close collaboration with the regional team.

The ideal candidate has 4+ years in B2B or healthcare marketing, a Bachelor’s in marketing or business, and strong stakeholder management with fluent English and local language skills.

Qualifikationen

• Bachelor’s degree in marketing or business as a minimum
• 4+ years in B2B or healthcare marketing
• Strong stakeholder management and communication skills

Aufgaben

• Develop and execute Nordic country marketing plans aligned with company strategy
• Deliver insights and analytics to support product and global strategy
• Build and maintain KOL networks and key customer relationships
• Collaborate with Sales and Finance to drive growth
• Coordinate cross-functionally with regional and local marketing teams
• Travel within the market as required and report to Nordic Senior Marketing Manager

Kenntnisse

B2B marketing

Healthcare marketing

Stakeholder management

Fluent English

Digital marketing

Analytics

Ausbildung

Bachelor’s degree in marketing or business

Tools

Microsoft Word

Excel

PowerPoint

Outlook

Jobbeschreibung

Description

As

• Proactively represent the country and our customers providing insights and analytics for new product & global strategy development.
• Focusing on end-to-end excellence for the products and have the ability to see the big picture for opportunities
• Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan
• Build KOL network (speakers, key customers, institutions) & relationship maintenance to support execution of the plan
• Development of key market insights and analytics to successfully execute effective plans
• Drive and own communication as part of a multi-disciplinary team to drive and execute the marketing plan
• Identify and champion local growth opportunities in addition to the regional plan
• Cross functional coordination with Sales and Finance teams to support business growth
• Work cross-functionally with the regional and local marketing team members; in developing an idea and gaining support from all stakeholders
• Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral

Department: Marketing

Location: EMEA-Denmark

Description

As Marketing Manager Nordics, you will be responsible for developing and executing the assigned marketing plan for the country in line with company strategy to deliver the objectives. You will report into the Senior Marketing Manager for Nordics. You will be based in Copenhagen, with regular travel within the market.

Role expectations

• Proactively represent the country and our customers providing insights and analytics for new product & global strategy development.
• Focusing on end-to-end excellence for the products and have the ability to see the big picture for opportunities
• Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan
• Build KOL network (speakers, key customers, institutions) & relationship maintenance to support execution of the plan
• Development of key market insights and analytics to successfully execute effective plans
• Drive and own communication as part of a multi-disciplinary team to drive and execute the marketing plan
• Identify and champion local growth opportunities in addition to the regional plan
• Cross functional coordination with Sales and Finance teams to support business growth
• Work cross-functionally with the regional and local marketing team members; in developing an idea and gaining support from all stakeholders
• Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral
• Utilize digital communication platforms to deliver plan

What We're Looking For

• 4+ of relevant experience in B2B or healthcare marketing, preferably in the medical device or pharmaceutical industry
• Bachelor’s degree required, preferably in marketing/business
• To work independently and have strong stakeholder management skills
• Proactive problem-solving skills with strong attention to detail
• Results oriented with a strategic mindset
• Excellent written and communication skills
• Proficiency in Microsoft Word, Excel, PowerPoint and Outlook
• Fluent in English
• Fluent in Danish or Swedish

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Equal Opportunity Statement

Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.