Sales Development Representative

Cernel ApS; Denmark; On-site; DKK 300,000 - 460,000; Full time

Job summary

Cernel ApS is hiring SDRs to join our Aarhus team and own the full outbound process, from prospecting to booking meetings. You will help shape the SDR and sales function as we scale quickly in the AI-driven ecommerce space.

We seek 1–3 years in SDR or outbound sales, a fierce motivation for starting conversations from scratch, and the resilience to thrive in a fast-paced, autonomous environment. English fluency is required, Danish/German/Dutch a bonus.

Qualifications

• 1–3 years of SDR/BDR or outbound sales experience.
• Fluent in English; Danish/German/Dutch a bonus.
• Willing to work 37 hours per week in Aarhus.

Responsibilities

• Own top-of-funnel pipeline generation end-to-end: prospecting, outreach, follow-up, and meeting booking.
• Execute high-volume, high-quality outbound across phone, email, and LinkedIn.
• Qualify inbound and outbound leads and hand off opportunities to the closing team.
• Help design and test outbound sequences and messaging for your market.
• Manage a clean, structured pipeline with discipline in our CRM.
• Bring field insights back into our GTM strategy.

Skills

Outbound sales

Prospecting

Lead qualification

Pipeline management

Tools

CRM

Job description

We are hiring SDRs to join our team in Aarhus - hunters who want to be elite at outbound and grow with a fast-scaling AI company. In addition you will also take part in shaping the SDR and sales team heavily. Currently we have a sales team of six people.

Responsibilities and daily work

• Own top-of-funnel pipeline generation end-to-end: prospecting, outreach, follow-up, and meeting booking

• Execute high-volume, high-quality outbound across phone, email, and LinkedIn

• Qualify inbound and outbound leads and hand off opportunities to the closing team

• Help design and test outbound sequences and messaging for your market

• Manage a clean, structured pipeline with discipline in our CRM

• Bring field insights - objections, patterns, market signals - back into our GTM strategy

Who you are

• 1–3 years of experience in SDR, BDR, or outbound sales (SaaS a strong bonus)

• Genuinely energised by outbound and starting conversations from scratch

• Competitive, motivated by clear metrics, and coachable on feedback

• Resilient - you handle rejection well and treat every no as input

• Thrive in fast-paced, autonomous environments

• 37 hours per week, based in Aarhus

• Fluent in English (Danish, German, Dutch are a bonus)

Who we are

Cernel is building the next generation of ecommerce infrastructure with AI-powered agents that automate complex tasks and connect workflows across systems. We make ecommerce teams work smarter and faster across the entire value chain - starting with what lies at the core: product data.

We closed a €4M Seed round earlier this year, doubled the team in the last six months, and are growing MRR in the high double digits month over month. We are 24 people working from our HQ at Frederiksbjerg, Aarhus - and we take culture seriously, with a real budget and a real agenda behind the activities that make us a team people want to be part of.

Start date:

As soon as possible