PEOPLE BUSINESS PARTNER

Thornico; Aarhus; Remote; DKK 700,000 - 900,000; Full time

Benefits offered by this job

Flexible working hours

Health and wellbeing program

Hummelbien staff association

Job summary

hummel A/S in Aarhus seeks a People Business Partner to own the full employee lifecycle from recruitment to farewell, coaching managers and strengthening leadership across the group.

You will join a 5-person People & Culture team, reporting to the Group People & Culture Manager, and serve as the go-to sparring partner for managers in your area.

Qualifications

• Experience as HR/People Business Partner in a commercial, international company.
• Solid understanding of Danish labour law and employment contracts.
• Track record as a sparring partner for managers who can challenge, not just support.
• Experience running structured people processes such as recruitment, performance reviews and salary reviews.

Responsibilities

• Recruitment in your area, end to end from job profile to onboarding.
• Facilitate discussions with managers, capture succession risks and development needs.
• Review contracts and addendums for compliance, coaching managers on timely feedback.
• Own people concepts and lead people projects to move the business and culture.
• Travel to different locations and markets, 3–4 days per month in Padborg.

Skills

Fluent in Danish

Fluent in English

HR Business Partner experience

Knowledge of Danish labour law

Job description

Are you a People Business Partner who wants to work close to the business - where People & Culture is a sparring partner for managers rather than a support function?

At hummel, we are strengthening our People & Culture team to support the development of our organization. We are looking for a People Business Partner who can own the key people processes from recruitment to farewell, challenge and coach our managers, and help build the leadership our teams need to win.
ABOUT THE POSITION

Location:hummel headquarters, Balticagade 20, 8000 Aarhus C
Team:Group People & Culture
Hours:Full-time
Deadline:25 October 2026
THE OPPORTUNITY
At hummel, we have never played it safe. We are a challenger brand with over 100 years of history and the hunger of a team that still has something to prove. We do not chase size - we chase relevance, quality, and doing business in a way we are proud of.

Today, that translates into a team of 1,000 colleagues spread across six global subsidiaries, working with more than 400 clubs and federations worldwide. Our Headquarters is in Aarhus, Denmark and we're proudly backed by the Thornico Group.

You will be joining a People & Culture team of 5 people responsible for the full employee lifecycle - across the hummel Group, working closely with managers across the business and reporting directly to the Group People & Culture Manager.

As People Business Partner, you become the go-to sparring partner for the managers in your area. You own the key people processes from the first job profile to the final farewell, making sure the fundamentals are done right every time. And you know our business well enough to challenge - not just support.

YOUR PLAYING FIELD

• Recruitment in your area, end to end.You define the job profile and interview plan with the hiring manager before sourcing starts, run structured interviews, take part in final-stage decisions, approve offers within our salary bands and hand over cleanly to onboarding.
• People Development.You facilitate discussions with managers, capture succession risks and development needs, and make sure actions are followed up.
• From contract to farewell.No contract or addendum leaves your area without your review - legally correct, on time and aligned with policy and labour law. You coach managers to give structured, timely feedback, and when someone leaves, you own a respectful exit process and turn the learnings into lower turnover.
• Concepts and projects.You operate our existing people concepts, and you take ownership of people projects that move our business and culture in the right direction.
• Travel. In this role you will be responsible for different locations and markets. You will be present at our location in Padborg 3-4 days per month.
  

MAKING THE TEAM

You enjoy working across a broad range of responsibilities and are motivated by the opportunity to help a growing organization develop and succeed. You are comfortable balancing recruitment and other employee-related initiatives with practical operational support and thrive in an environment where priorities shift and new needs arise.

You are pragmatic, adaptable and hands-on, with a strong sense of ownership and the ability to work independently. You enjoy creating structure, improving ways of working and taking responsibility for both planned initiatives and unexpected tasks.

• Some years of experience as an HR/People Business Partner, ideally in a commercial, international company
• Solid understanding of Danish labour law and employment contracts
• A track record as a genuine sparring partner for managers - you understand commercial reality, structure and priorities well enough to challenge, not just support
• Experience in running structured people processes such as recruitment, people reviews and salary reviews - and making sure follow-up actually happens
• Fluent in Danish and English, written and spoken

YOUR FIRST SEASON

After 2 months

• You know the game, the team and how we keep score - enough to start playing
• You have asked the questions and started forming your own answers, putting what you learn to use immediately
• You have probably already been to a Friday bar, joined a social run or a hummel workout session - and understood that mental health and wellbeing is not a perk here. It is part of the culture

After 4 months

• Your craft is connected to results that would not have happened without you
• You have found your rhythm and the people around you can feel it
• You are energised by the colleagues around you
• You are not only performing at the level. You are raising it
  

THE HUMMEL WAY

We have been a challenger since 1923. Sport is how we think here. You will feel it in how people show up, how credit gets shared, and how problems get solved.

In practice, that means four things.
Own it, real responsibility from day one, no hiding behind process. Customer first, you build for needs, not internal comfort. Create with passion, we back people who challenge the way things are done. Collaborate to win, nobody scores alone, and when something lands, everyone knows who made it happen.

• Real ownership.
• Work where your efforts clearly connect to outcomes
• Colleagues who challenge you professionally
• Flexible working hours and a genuine commitment to health and wellbeing - including dedicated time each week to move, recover and recharge
• An active staff association called hummelbien that keeps your off-pitch energy high

Department: Group People & Culture

Location: Headquarter / Balticagade 20, 8000, Aarhus C, Denmark

About hummel

The story of hummel A/S is the story of the bumblebee, who started to fly back in 1923. Since then, we have conquered the sports business and grown to be an international brand operating in more than 35 markets – and together, we are on a mission to change the world through sport. We honor the camaraderie, celebrate the wins, and applaud the ability to play, share and enjoy sport throughout life. It is our heritage, and nothing makes us prouder. Through our continued pursuit of growth, we use sport as a universal driver to create a positive impact year after year. In short, we want to become the #1 sports challenger brand by growing our business to do more good. United in our diversity, we are one big team – and we cannot wait to welcome talented and ambitious players to our starting line-up.

hummel A/S
Balticagade 20, 8000 Aarhus C
Phone: [phone]
CVR: 43317032