Media Planning Senior Manager - Grown-Ups

1001 LEGO System A/S; København; On-site; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Bonus scheme

Hybrid working

Family care leave

Job summary

LEGO Group is seeking a Global Media Planning Senior Manager, Grown-Ups, to shape the global paid media direction for LEGO Masterbrand, Adults, Shopper and Pre-School campaigns. This upstream role creates Global Media Campaign Guidance and identifies scalable media opportunities, connecting global direction with local planning.

You will influence senior stakeholders across marketing, creative, media and agencies, building a growing Global Media Planning capability and driving adoption,

Qualifications

• Delivered global, regional or multi-market media planning and direction across multiple channels.
• Brings media expertise into upstream campaign decisions before activation planning begins.
• Translates brand strategies into clear media guidance for markets and agencies.
• Influences senior stakeholders across marketing, creative, media and agencies.

Responsibilities

• Shape the global paid media direction across LEGO Masterbrand and family campaigns.
• Create Global Media Campaign Guidance for markets and agencies.
• Identify scalable media and partnership opportunities with clear adoption routes.

Skills

Global media planning

Stakeholder leadership

Upstream campaign planning

Media guidance development

Strategic influence

Job description

About the role

Just imagine shaping the global paid media direction behind some of the LEGO Group’s biggest campaigns. As our Global Media Planning Senior Manager, Grown-Ups, you’ll help shape the global paid media direction across LEGO® Masterbrand, Adults, Shopper and Pre-School campaigns. This is an upstream, global role, bringing media expertise into campaign development before local planning begins. You’ll create Global Media Campaign Guidance that gives markets and agencies a clear strategic foundation, identify scalable media and partnership opportunities, and stay connected through adoption, visibility and learning. This is a senior individual-contributor role, offering the opportunity to help build a growing Global Media Planning capability, influence senior stakeholders and connect expertise from across our media organisation.

Required Experience

• Delivered global, regional or multi-market media planning and direction across multiple channels.
• Worked upstream in campaign, brand or annual planning, bringing media expertise into decisions before activation planning begins.
• Translated campaign or brand strategies into clear, actionable media guidance for markets and agencies.
• Influenced senior stakeholders across marketing, creative, media and agency organisations.
• Built new processes, capabilities or ways of working in a complex environment.
• Used investment, activation and performance insights to strengthen media recommendations.
• Identified scalable media, platform or partnership opportunities and helped build stakeholder or market buy-in.

Preferred Experience

• Experience in a global or regional media role involving multiple complex stakeholder groups.
• Experience developing global media guidance, planning frameworks or partnership activations across multiple markets.

What you’ll build

• Earlier and stronger media input into campaign development, briefs and playbooks.
• Global Media Campaign Guidance that markets and agencies can use as a foundation for local planning.
• Scalable media and partnership opportunities with clear routes to market adoption.
• Stronger connections between global media direction and local planning realities.
• Better visibility of campaign sufficiency, activation, adoption and learning.
• A trusted media partnership with Integrated Marketing across the Grown-Ups portfolio.

If you’ve shaped media direction across markets, influenced campaign development or helped build new planning capabilities, you’ll feel at home here. What matters most is your ability to combine strategic media expertise with strong judgement, constructive challenge and stakeholder leadership.

Life on the team

You’ll join Global Media Planning, a collaborative team working closely with Integrated Marketing, creative and campaign teams, Market Group Media Planners, media specialists and agency partners. We plan alongside our agency partners, bring our own strategic point of view and look for opportunities to create value at a global scale. You’ll bring together the right specialists and partners around each challenge, creating alignment and driving progress through influence rather than formal authority.

Success looks like

Success means becoming the recognised Global Media Planning lead for the Grown-Ups portfolio. You’ll help bring media expertise into campaigns earlier, establish Global Media Campaign Guidance as a valued foundation for local planning, increase the adoption of scalable media and partnership opportunities, and improve visibility and learning across markets. You’ll help build a function that stays connected beyond guidance deployment, balances global direction with local realities, and is recognised as a trusted media partner across the LEGO Group.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount - We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Hybrid Working - Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week.

Your workplace:

Your workplace will be the office, store or factory specified in this advert.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children's Rights.

Join the LEGO® team today

Just imagine building your dream career. Then make it real. Join the LEGO® team today.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do.

Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to "inspire and develop the builders of tomorrow".