Senior Manager, Social Media- Vehicles

the LEGO Group; København; On-site; Confidential; Full time

Benefits offered by this job

Family Care Leave

Insurance

Wellbeing

Colleague Discount

Bonus

Hybrid work policy

Job summary

The LEGO Group is seeking a Senior Manager, Social Media – Vehicles to define and execute the global social strategy for LEGO’s vehicles passions. You will blend deep social expertise with vehicle culture insight, guiding audience research, channel planning, content activation and performance optimization to drive fan engagement and business impact.

You’ll collaborate with product, brand, creative, communications and markets to translate strategy into platform-native storytelling, build creator

Qualifications

• Delivered global social media strategies for major brands or portfolios.
• Built successful multi-platform content and campaign programmes.
• Applied social analytics and performance measurement to improve campaign outcomes.
• Influenced senior stakeholders across complex cross‑functional environments.
• Led agency and creative partners to deliver impactful social campaigns.
• Worked within the automotive, motorsport, mobility or vehicle enthusiast sector and built engagement with enthusiast communities.

Responsibilities

• Define and implement a clear global vehicles social media strategy that teams can adopt and scale.
• Lead product launch campaigns that connect innovation with platform-native storytelling.
• Build strong creator, community and partner relationships across vehicle culture.
• Establish reporting and optimization frameworks tied to brand and business outcomes.
• Balance global consistency with local relevance across markets in social programmes.
• Identify and act on opportunities with emerging trends, creators and enthusiast communities.

Skills

Global strategy

Campaign programs

Analytics & measurement

Stakeholder influence

Agency partnerships

Automotive enthusiast engagement

Job description

Job Description

Just imagine shaping how the LEGO® brand shows up in the worlds of cars, motorsport and vehicle culture, creating social stories that enthusiasts genuinely want to engage with. Then make it real.

About the role

As our Senior Manager, Social Media – Vehicles, you’ll define and execute the global social media strategy for one of the LEGO Group’s most important passion points: vehicles. You’ll combine deep social media expertise with credible vehicle category experience, acting as a trusted voice on automotive culture, enthusiast communities and emerging trends. From audience insight and channel planning through content activation, creator engagement and performance optimisation, you’ll help ensure vehicle launches and always‑on storytelling deliver cultural relevance, fan engagement and measurable business impact. Working across product, brand, creative, communications and market teams, you’ll turn product innovation and fan insight into platform‑native stories that build credibility with enthusiasts and strengthen brand connection.

Required Qualifications

• Delivered global social media strategies for major brands or portfolios.
• Built successful multi-platform content and campaign programmes.
• Applied social analytics and performance measurement to improve campaign outcomes.
• Influenced senior stakeholders across complex cross‑functional environments.
• Led agency and creative partners to deliver impactful social campaigns.
• Worked within the automotive, motorsport, mobility or vehicle enthusiast sector and built engagement with enthusiast communities.

Preferred Qualifications

• Managed creator partnership programmes that strengthen audience engagement.
• Applied social listening and community intelligence to shape strategy and content.
• Delivered social media leadership within a specialist consumer passion category.

What you’ll build

• A clear global vehicles social media strategy that teams can adopt and scale.
• Product launch campaigns that connect innovation with platform‑native storytelling.
• Strong creator, community and partner relationships across vehicle culture.
• Reporting and optimisation frameworks linked to brand and business outcomes.
• Social programmes that balance global consistency with local relevance across markets.
• New opportunities to engage emerging trends, creators and enthusiast communities.

If you’ve worked in a role where you’ve translated strategy into standout social activations, built multi‑platform campaigns and used insight to improve performance, you’ll feel at home here. What matters most is your ability to turn audience understanding into meaningful social experiences and create work that resonates with enthusiast communities.

Life on the team

You’ll join the Global Social Media team within Product & Marketing Development. The team leads the LEGO® brand’s social presence across priority platforms, driving audience growth, cultural relevance and measurable business impact while partnering closely with local markets around the world. You’ll join colleagues who value strategic thinking, creative leadership, relationship building and cultural trend spotting, with opportunities to influence a globally recognised brand across a broad network of partners and stakeholders.

What success looks like

Success means becoming the social and cultural authority on vehicles within the LEGO Group while ensuring every major activation remains unmistakably LEGO. You’ll establish a clear global vehicles strategy, strengthen engagement with creators and enthusiast communities, and help expand vehicle‑focused storytelling across social platforms. You’ll work closely with product teams, brand teams, creative teams, communications partners, agency partners, creator partners, market social teams and social performance specialists as the team continues to grow creator engagement, strengthen platform‑specific content strategies and increase the impact of performance‑led social planning.

What’s in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Workplace - When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.