Media Planning Senior Manager - Grown-Ups

the LEGO Group; København; Hybrid; Confidential; Full time

Benefits offered by this job

Family Care Leave

Insurances

Wellbeing

Colleague Discount

Bonus

Hybrid Working

Job summary

The LEGO Group is seeking a Global Media Planning Senior Manager, Grown-Ups, to shape the global paid media direction across LEGO Masterbrand, Adults, Shopper and Pre-School campaigns. This upstream, global role brings media expertise into campaign development before local planning begins.

You will create Global Media Campaign Guidance for markets and agencies, identify scalable media opportunities, and drive adoption, visibility and learning while building a growing Global Media Planning

Qualifications

• Delivered global, regional or multi-market media planning and direction across multiple channels.
• Worked upstream in campaign, brand or annual planning, bringing media expertise into decisions before activation planning begins.
• Translated campaign or brand strategies into clear, actionable media guidance for markets and agencies.
• Influenced senior stakeholders across marketing, creative, media and agency organisations.
• Built new processes, capabilities or ways of working in a complex environment.

Responsibilities

• Develop global media campaign guidance for markets and agencies.
• Create earlier and stronger media input into campaign development and briefs.
• Identify scalable media opportunities and partnerships with clear routes to market adoption.
• Strengthen connections between global media direction and local planning realities.
• Collaborate with Integrated Marketing, creative teams, campaign teams and agencies.

Skills

Global media planning

Stakeholder leadership

Upstream planning

Campaign guidance

Job description

Job Description

Just imagine shaping the global paid media direction behind some of the LEGO Group’s biggest campaigns.

Job Description

Just imagine shaping the global paid media direction behind some of the LEGO Group’s biggest campaigns.

About The Role

As our Global Media Planning Senior Manager, Grown-Ups, you’ll help shape the global paid media direction across LEGO® Masterbrand, Adults, Shopper and Pre-School campaigns.

This is an upstream, global role, bringing media expertise into campaign development before local planning begins. You’ll create Global Media Campaign Guidance that gives markets and agencies a clear strategic foundation, identify scalable media and partnership opportunities, and stay connected through adoption, visibility and learning.

This is a senior individual-contributor role, offering the opportunity to help build a growing Global Media Planning capability, influence senior stakeholders and connect expertise from across our media organisation.

Required Experience

• Delivered global, regional or multi-market media planning and direction across multiple channels.
• Worked upstream in campaign, brand or annual planning, bringing media expertise into decisions before activation planning begins.
• Translated campaign or brand strategies into clear, actionable media guidance for markets and agencies.
• Influenced senior stakeholders across marketing, creative, media and agency organisations.
• Built new processes, capabilities or ways of working in a complex environment.
• Used investment, activation and performance insights to strengthen media recommendations.
• Identified scalable media, platform or partnership opportunities and helped build stakeholder or market buy‑in.

Preferred Experience

• Experience in a global or regional media role involving multiple complex stakeholder groups.
• Experience developing global media guidance, planning frameworks or partnership activations across multiple markets.

What You’ll Build

• Earlier and stronger media input into campaign development, briefs and playbooks.
• Global Media Campaign Guidance that markets and agencies can use as a foundation for local planning.
• Scalable media and partnership opportunities with clear routes to market adoption.
• Stronger connections between global media direction and local planning realities.
• Better visibility of campaign sufficiency, activation, adoption and learning.
• A trusted media partnership with Integrated Marketing across the Grown-Ups portfolio.

If you’ve shaped media direction across markets, influenced campaign development or helped build new planning capabilities, you’ll feel at home here. What matters most is your ability to combine strategic media expertise with strong judgement, constructive challenge and stakeholder leadership.

Life on the team

You’ll join Global Media Planning, a collaborative team working closely with Integrated Marketing, creative and campaign teams, Market Group Media Planners, media specialists and agency partners.

We plan alongside our agency partners, bring our own strategic point of view and look for opportunities to create value at a global scale. You’ll bring together the right specialists and partners around each challenge, creating alignment and driving progress through influence rather than formal authority.

What Success Looks Like

Success means becoming the recognised Global Media Planning lead for the Grown-Ups portfolio. You’ll help bring media expertise into campaigns earlier, establish Global Media Campaign Guidance as a valued foundation for local planning, increase the adoption of scalable media and partnership opportunities, and improve visibility and learning across markets.

You’ll help build a function that stays connected beyond guidance deployment, balances global direction with local realities, and is recognised as a trusted media partner across the LEGO Group.

What’s in it for you?

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace Your workplace will be the office, store or factory specified in this advert.

Hybrid Working Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

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