Owned Media Lead: Build a High-Impact Content Engine

Landfolk; Denmark; On-site; DKK 650,000 - 900,000; Full time

Benefits offered by this job

Brand influence on growth

Creative team environment

Flexible Aarhus office

Trips to Landfolk homes

Job summary

Landfolk is seeking an Owned Media Lead based in Aarhus to shape the brand’s owned-media strategy across social and editorial content. You’ll turn ideas into briefs, production, and publishable content while aligning owned with paid performance to boost organic growth.

In this new role, you will define editorial direction, create high-value concepts, and lead productions, with a focus on English and Danish audiences across multiple European markets.

Qualifications

• Have strong experience building owned-media, social or content strategies for a consumer brand.
• Combine strategic thinking with the drive to execute.
• Have a track record of creating content concepts that earn attention and deliver measurable value.
• Can brief and lead productions - and are comfortable shooting and editing lo-fi content yourself.
• Are data-literate and confident using metrics to make decisions.
• Understand how owned content and paid channels strengthen each other.
• Are fluent in English and Danish. Another Landfolk market language is a plus.

Responsibilities

• Set the direction: define owned-media strategy and success metrics.
• Turn ideas into content: write briefs, production briefs and publish content.
• Connect owned and paid: collaborate with paid team from planning through evaluation.
• Measure what matters: track reach, engagement, traffic and conversions.

Skills

Owned-media strategy

Content planning

Editorial direction

AI-enabled workflows

Data-driven decisions

Bilingual EN/DA

Tools

No specific tools listed

Job description

Landfolk is seeking an Owned Media Lead based in Aarhus to shape the brand’s owned-media strategy across social and editorial content. You’ll turn ideas into briefs, production, and publishable content while aligning owned with paid performance to boost organic growth.

In this new role, you will define editorial direction, create high-value concepts, and lead productions, with a focus on English and Danish audiences across multiple European markets.