Head of Owned Media & Content Growth

Landfolk; Aarhus kommune; On-site; DKK 900,000 - 1,250,000; Full time

Job summary

Landfolk is hiring an Owned Media Lead, based in Aarhus, Denmark. This full-time role starts in December and centers on creating high-value content concepts, directing editorial across landfolk.com, and tying owned content to paid campaigns for organic growth across seven European markets.

You will brief and lead productions, shoot/edit lo-fi content, and build AI-enabled workflows to increase output while maintaining quality. Fluency in English and Danish is expected.

Qualifications

• Experience building owned-media, social or content strategies for a consumer brand
• Track record of creating content concepts that earn attention and deliver measurable value
• Ability to brief and lead productions - comfortable shooting and editing lo-fi content yourself
• Data-literate and comfortable using metrics to make decisions

Responsibilities

• Set the direction for Landfolk's owned-media strategy across social and editorial content.
• Turn concepts into briefs, production plans and published content.
• Connect owned content with paid performance and ensure learnings inform future campaigns.
• Measure reach, engagement, traffic, sign-ups and conversions and communicate insights.

Job description

Landfolk is hiring an Owned Media Lead, based in Aarhus, Denmark. This full-time role starts in December and centers on creating high-value content concepts, directing editorial across landfolk.com, and tying owned content to paid campaigns for organic growth across seven European markets.

You will brief and lead productions, shoot/edit lo-fi content, and build AI-enabled workflows to increase output while maintaining quality. Fluency in English and Danish is expected.