Head of Performance Marketing

Landfolk; Aarhus kommune; On-site; DKK 900,000 - 1,500,000; Full time

Benefits offered by this job

Vibrant Aarhus office

AI tooling exposure

Growth-driven environment

Job summary

Landfolk in Aarhus is seeking a Head of Performance Marketing to lead user acquisition across paid search and paid social, managing a large Europe-wide budget to maximize pROAS and sustainable growth. You’ll define our performance strategy, optimize bids and creatives, build tracking and attribution with product, data and engineering, and shepherd conversion journeys across landing pages.

Join a fast-growing, purpose-driven Scandinavian brand with a vibrant Aarhus office and a culture that

Qualifications

• Proven expertise developing and executing performance marketing strategies.
• Hands-on execution with the platform (Google Ads, Meta Ads Manager, etc.).
• Strong analytical skills with web analytics tools and attribution models.
• Deep understanding of marketing technology and AI tools.

Responsibilities

• Strategic leadership: Develop the overarching strategy, KPIs, and budget for all Landfolk performance marketing channels.
• Paid search and social excellence: Manage high-performing campaigns to acquire guests and hosts and optimize bidding.
• Operational execution: Build campaigns, conduct keyword research, A/B test ad copy, ensure high-quality output.
• Performance and optimization: Use data to measure and improve campaign results, build attribution models, report metrics.
• Growth across two-sided marketplace: Balance spend across markets and scale new markets for guests and hosts.
• Product, data and engineering collaboration: Work with product and data teams to improve tracking and conversion journeys.

Skills

Performance marketing

Hands-on operator

Analytics

MarTech / AI

Tools

Google Ads

Meta Ads Manager

GA4

Meridian

MMM

Job description

Full-time · Aarhus · Starting autumn 2026 Are you a data-driven, AI-savvy, strategic, and hands‑on growth expert ready to scale one of the fastest‑growing companies in the Nordics? Do you have deep, practical experience developing world‑class acquisition strategies across paid search and paid social to drive conversion or generate leads?

Landfolk is looking for an experienced and ambitious Head of Performance Marketing to join our team in Aarhus.

About Landfolk

Landfolk is a Danish platform dedicated to renting out handpicked vacation homes across Europe. We are growing fast and are passionate about making unforgettable holiday moments accessible while empowering our Landfolk hosts. We believe in authenticity, quality, and community.

The role: Head of Performance Marketing

As Head of Performance Marketing you will be the driving force behind our user acquisition, balancing growth and ROI. This is a pivotal role that requires both high‑level strategic planning, a strong investment mindset, and a great operational presence in both search and social.

You will define our performance marketing strategy, manage our large budget across Europe together with our agency, lead our paid efforts through optimized feeds, and ultimately maximize our return on ad spend (pROAS) while driving sustainable growth.

Key Responsibilities:

• Strategic leadership: Develop the overarching strategy, KPIs, and manage the budget for all Landfolk performance marketing channels, focusing on paid search (Google Ads), paid social (Meta, TikTok, etc.), programmatic, and others.

• Paid search and social excellence: Manage sophisticated, high‑performing campaigns to acquire new guests and hosts. You will continuously optimize bidding strategies, audience targeting, and ad creatives.

• Operational execution: Be willing to roll up your sleeves and build campaigns, conduct keyword research, A/B test ad copy, and ensure high‑quality, high‑converting output across all paid touchpoints.

• Performance and optimization: Utilize data and insights to continuously measure the effectiveness of performance marketing efforts, optimize campaign performance, build attribution models, and report key metrics to leadership.

• Growth across a two‑sided marketplace: Balance optimization of spend and performance in established markets with entering and scaling new markets. Because Landfolk is a two‑sided marketplace, you will help shape acquisition strategies for both guests and hosts.

• Product, data and engineering collaboration: Work closely with our strong in‑house product, data, and engineering teams to develop and improve tracking, measurement infrastructure, landing pages, and conversion journeys—so site‑side execution becomes a growth lever, not a bottleneck.

Your profile

We are looking for a candidate who is ready to make a significant impact on our journey.

• Proven expertise: Solid, demonstrable experience developing and executing performance marketing strategies that drive measurable business results.

• Hands‑on operator: You are not afraid of day‑to‑day execution on the platform (Google Ads, Meta Ads Manager, etc.). You are organized, analytical, and ensure projects are delivered on time and to a high standard.

• Analytical mastermind: You love data and have extensive experience with web analytics tools (e.g., Google Analytics 4, Meridian, MMM, investment analytics) and understand how to navigate complex attribution models.

• MarTech and AI‑savvy: Deep understanding and practical experience with marketing technology, including AI tools.

What we offer

• A key leadership role in a fast‑growing, purpose‑driven company with a unique product

• The opportunity to build and shape a beloved Scandinavian brand

• A unique learning environment at the technical forefront of AI tools and development

• A stimulating and flexible work environment in our vibrant office in Aarhus, Denmark

• The chance to work with a dedicated, friendly, and passionate team

Ready to lead our growth efforts and scale Landfolk's performance marketing?

We conduct interviews on an ongoing basis.

We look forward to hearing your vision for Landfolk's performance marketing.