Omnichannel Lifecycle Architect

3Shape A/S; København; Hybrid; DKK 600,000 - 800,000; Full time

Benefits offered by this job

Office in Copenhagen

Healthcare package

Breakfast and lunch provided

Social clubs and activities

Up to 1 day work-from-home per week

Modern office and R&D lab spaces in DK

Job summary

3Shape A/S is seeking a Customer Journey & Lifecycle Specialist within the Global Marketing Omnichannel & Lifecycle team. You will define and evolve the strategy for the Lab segment, turning insights into scalable omnichannel programs that drive engagement, adoption, retention, and growth.

You’ll collaborate with Marketing, Commercial, Data Analytics, and local markets to build data‑driven journeys and automated experiences across channels, ensuring a measurable business impact with strong

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• Experience developing customer journey strategies and lifecycle marketing programs.
• Strong analytical skills with ability to translate insights into initiatives.
• Hands‑on experience with marketing automation and omnichannel orchestration.
• Experience with lead scoring, nurture programs, audience development, and personalization strategies.
• Understanding of customer data, data models, and technical requirements for modern marketing automation.
• Proven ability to monitor and optimize lifecycle program performance across channels.

Responsibilities

• Define, develop, and evolve customer journey and lifecycle marketing strategies across the lifecycle.
• Map, visualize, and optimize journeys for seamless cross‑channel experiences.
• Translate insights and commercial priorities into scalable lifecycle programs and experiences.
• Develop, implement, and optimize end‑to‑end personalized omnichannel programs (onboarding, adoption, retention, nurture).
• Build and maintain audiences, triggers, personalization logic, and programs in omnichannel platforms.
• Develop and optimize lead scoring models and nurture programs converting leads to opportunities.
• Specify, validate, and test data requirements to support segmentation and automation.
• Drive A/B testing and learnings to improve engagement, conversion, and retention.
• Analyze customer behavior and lifecycle performance to identify opportunities.

Skills

Marketing automation

Lifecycle marketing

Data‑driven insights

Lead scoring

Audience development

Omnichannel orchestration

Stakeholder management

Commercial mindset

Education

Bachelor’s or Master’s in Marketing or Business

Tools

Marketing automation tools

Job description

3Shape A/S is seeking a Customer Journey & Lifecycle Specialist within the Global Marketing Omnichannel & Lifecycle team. You will define and evolve the strategy for the Lab segment, turning insights into scalable omnichannel programs that drive engagement, adoption, retention, and growth.

You’ll collaborate with Marketing, Commercial, Data Analytics, and local markets to build data‑driven journeys and automated experiences across channels, ensuring a measurable business impact with strong