Chief Customer Lifecycle Architect

If Insurance; København; Hybrid; DKK 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Hybrid workplace

Wellness allowance

Sports activities

Insurance benefits

Lunch benefit

Pension savings

Job summary

If Insurance in the Nordics seeks a senior leader to head Customer Lifecycle Management, defining end-to-end lifecycle outcomes and experiences from acquisition through win-back.

You will lead a team of 3 Chapter Leads and ~20 specialists, report to the Head of Customer Engagement & Analytics, and shape the new Capability Area across markets with a strong emphasis on analytics and customer insights.

Qualifications

• Strong experience with customer lifecycle management, strategy, and engagement across multiple markets.
• Ability to translate strategy into scalable lifecycle frameworks and experiences.
• Proven leadership and coaching capabilities in a Nordic, multi-market environment.
• Experience driving alignment across markets, units and enabling functions.
• Data-driven, growth-oriented mindset with stakeholder management skills.
• Excellent communication and facilitation skills in strategic and operational contexts.
• Ability to own a broad capability area from direction-setting to implementation.

Responsibilities

• Lead and evolve the Customer Lifecycle Management capability area across the Nordics in the Private business area.
• Own the strategic direction for end-to-end lifecycle management across acquisition, onboarding, engagement, retention, and win-back.
• Contribute to marketing, sales, service, and loyalty frameworks to drive growth and customer value.
• Partner with Tribes and key stakeholders to identify new opportunities and measure impact.
• Translate ambitions into scalable lifecycle frameworks and omnichannel orchestration principles.
• Drive cross-market alignment across Tribes and enabling functions.
• Provide leadership support and coaching for Chapter Leads within the area.
• Shape the Capability Area model within Customer Engagement & Analytics.

Skills

Customer lifecycle

Customer strategy

Stakeholder management

Leadership

Analytics

CRM execution

Job description

If Insurance in the Nordics seeks a senior leader to head Customer Lifecycle Management, defining end-to-end lifecycle outcomes and experiences from acquisition through win-back.

You will lead a team of 3 Chapter Leads and ~20 specialists, report to the Head of Customer Engagement & Analytics, and shape the new Capability Area across markets with a strong emphasis on analytics and customer insights.